Expert Plumbing were looking for a company to take over their entire digital marketing effort in a comprehensive manner, they primarily needed help in signing up for the Google Guarantee program. Two Trees PPC met with the owner, and identified their biggest opportunity was positioning themselves as the highest rated local plumbing company in the Santa Cruz region, and showing off this fact using the Google Guarantee Program. Once their background checks were completed, we were able to dominate the top of the search results for all their service areas. In just a month, we were generating a 500% ROI from this campaign alone.
Long Term SEO Gains
As well as dominating paid search results, Expert Plumbing wanted to invest in a long term plan to be seen organically, to reduce their dependence on paid ads to get their phones ringing. We crafted a long term plan to build out Guest Posts across the Home Improvement category online, as well as foundational backlinks to prove to Google that Expert Plumbing are a trusted resource for searchers.
We started a monthly email newsletter for current and past customers to update them on the latest projects Expert Plumbing are working on. This keeps the brand at top of mind for past customers and in each email we provide clear call to actions on how to contact the team to book an appointment. We’ve also built in advanced segmentation, with automation options for re-booking reminders and seasonal services.
Social Media Management
We created an Instagram account for Expert Plumbing and synchronised posts over Google My Business, Facebook and Instagram. Our goal was to engage with customers and potential leads who want to learn more about what Expert Plumbing stands for and see more photos of the work they do. Although the social postings don’t lead to direct appointment bookings, they help with an overall brand image and serve as proof the company does good work and engages with their community.
How Has COVID-19 Affected Expert Plumbing?
The plumbing industry is one that hasn’t been affected negatively from COVID-19. As people are forced to be home, this has put pressure on plumbing systems and also the extra time at home as seen an increase in renovation projects. Expert Plumbing has seen some of their busiest weeks during the first half of 2020, and with the boom in Google Guarantee, Expert Plumbing have at times paused ads to enable their technicians to catch up with the demand.
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