The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Latest

Google Ads Gone Wrong: 8 Mistakes Costing You Conversions

Introduction Advertising is hard. It's as much an art as a science (and usually an inexact science).

James Candito / Jan 22, 2024
Aug 23, 2023

Google Chrome Updates You Can Make for Mobile Search

Google Chrome, the world's most popular web browser, is a platform that continually evolves, constantly releasing ...

Mike Wisby
Jun 14, 2023

Want More High Value Revenue Streams? Find the Right Agency

In today's fast-paced business landscape, finding innovative ways to generate high-value revenue streams is crucial for ...

Mike Wisby
Apr 18, 2023

Making Google Ads Easy - What is Audience Targeting?

Are you looking for an effective way to reach your target audience? Audience targeting with Google Ads is a great ...

Mike Wisby
Mar 21, 2023

Making Google Ads Easy - How to Use Single Keyword Ad Groups (SKAG)

Are you looking for an effective way to create more targeted and successful digital ads? Single Keyword Ad Groups ...

Mike Wisby
Mar 9, 2023

How Often Should You Perform a Technical Website Crawl

Technical SEO is an essential part of any website's optimization strategy. It involves a range of activities, such as ...

Mike Wisby
Feb 20, 2023

7 Proven Strategies for Effective Google Ads Management

Looking to optimize your Google Ads performance? Effective management is key to getting the most out of your campaigns. ...

Mike Wisby
Jan 3, 2023

Understanding Domain Privacy Protection: Why It’s So Important

Domain privacy protection is an essential tool in today’s world. It provides businesses, organizations, and individuals ...

Mike Wisby
Mar 13, 2019

How Google Ads Click Share is Going to Transform How We Buy Search

Have you heard the news about Click Share? Google plans to have click share available in all search campaigns in the ...

Kayla Bryant