The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Sep 6, 2023

Content Evolution: SGE Strategies and Pitfalls

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. If you're a content creator ...

Mike Wisby
Aug 23, 2023

Google Chrome Updates You Can Make for Mobile Search

Google Chrome, the world's most popular web browser, is a platform that continually evolves, constantly releasing ...

Mike Wisby
Aug 19, 2023

YouTube Advertising and the Five Benefits it Can Provide Your College

In addition to its growth, video content, in general, is gaining tons of popularity in all forms, with Facebook, ...

Mike Wisby
Aug 18, 2023

Why Choosing Two Trees Over an In-House Marketer Is a Game-Changer

Hiring a marketing agency versus an in-house individual for your marketing needs involves a range of factors to ...

Mike Wisby
Aug 9, 2023

What's Lemon8 and What Does it Mean for My Marketing Strategy?

Have you heard of the new social media app Lemon8? Lemon8 is a recently launched lifestyle community app allowing photo ...

Mike Wisby
Jul 26, 2023

Summer Reading List for Businesses and Marketers

As the summer sun brings smiles to faces and warms up the world, businesses and marketers have the perfect opportunity ...

Mike Wisby
Jul 12, 2023

What's Microblogging and How to Use it For Your Business

Microblogging is a form of social media marketing that involves creating and sharing short, concise posts across ...

Mike Wisby
Jun 27, 2023

Different Ways to Use AI in Your Marketing

Artificial Intelligence (AI) is revolutionizing how businesses engage with their customers. Companies are using AI to ...

Mike Wisby
Jun 14, 2023

Want More High Value Revenue Streams? Find the Right Agency

In today's fast-paced business landscape, finding innovative ways to generate high-value revenue streams is crucial for ...

Mike Wisby
May 30, 2023

Break Down the Story Brand Approach & Why It Works So Well

Story Brand is a powerful marketing strategy that has been gaining traction in recent years. It focuses on using ...

Mike Wisby
May 17, 2023

Making Google Ads Easy - Final URLs

Are you looking to get started with Google Ads but feeling a bit overwhelmed? You're not alone! Many marketers struggle ...

Mike Wisby
May 3, 2023

Why a Slow and Steady Approach to SEO is Essential

It's no secret that having an online presence is key to success in today's digital world. But building a strong, ...

Mike Wisby
Apr 18, 2023

Making Google Ads Easy - What is Audience Targeting?

Are you looking for an effective way to reach your target audience? Audience targeting with Google Ads is a great ...

Mike Wisby
Apr 4, 2023

Is Saying "Content is King" Still True

The phrase “content is king” has long been a mantra for marketers and content creators, but does it still hold true in ...

Mike Wisby
Mar 21, 2023

Making Google Ads Easy - How to Use Single Keyword Ad Groups (SKAG)

Are you looking for an effective way to create more targeted and successful digital ads? Single Keyword Ad Groups ...

Mike Wisby
Mar 17, 2023

Ultimate Guide to Google Ads for Law Firms: Boost Client Acquisition

In an increasingly competitive legal market, law firms must find innovative ways to reach potential clients. Online ...

Mike Wisby
Mar 9, 2023

How Often Should You Perform a Technical Website Crawl

Technical SEO is an essential part of any website's optimization strategy. It involves a range of activities, such as ...

Mike Wisby
Feb 20, 2023

7 Proven Strategies for Effective Google Ads Management

Looking to optimize your Google Ads performance? Effective management is key to getting the most out of your campaigns. ...

Mike Wisby
Feb 16, 2023

Create a Marketing Funnel to Attract and Convert Your Ideal Customer

Looking for ways to attract more customers and increase your sales? As a business, we're sure your answer is yes. Let's ...

Mike Wisby
Jan 31, 2023

What Makes Up Your Optimization Score in Google Ads & Why It Matters?

Optimizing your Google Ads campaigns is essential for success in the digital marketing realm. An optimization score is ...

Mike Wisby
Jan 17, 2023

Make an Impact On Your Brand with Live Streaming

Live streaming is one of the most powerful and effective ways to reach your audience. It allows you to engage with your ...

Mike Wisby
Jan 3, 2023

Understanding Domain Privacy Protection: Why It’s So Important

Domain privacy protection is an essential tool in today’s world. It provides businesses, organizations, and individuals ...

Mike Wisby
Dec 20, 2022

Predictions and Trends for Marketing in 2023

The year 2023 is fast approaching, and marketing professionals are turning their attention to the future. As technology ...

Mike Wisby
Dec 6, 2022

Why You May Not Be Seeing Good ROI with YouTube Ads

YouTube Ads can be a powerful tool for driving sales, but many businesses don’t always see the returns they desire. ...

Mike Wisby
Nov 22, 2022

How to Plan Your Digital Marketing for Your Senior Living Community

In 2020, 16.9% of the population was retired. It’s estimated that by 2030 20.6% of the population will be retired. That ...

Mike Wisby