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Mike Wisby

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Michael Wisby, founder of Two Trees PPC, is a renowned digital marketing expert with over 20 years of experience. He was awarded the Sacramento Business Journal's 40 Under 40 award in 2021 and, under his leadership, Two Trees PPC ranked in the top 30 of the fastest-growing businesses in Sacramento in 2023. Michael's blend of large agency know-how and commitment to small business success continues to set industry standards and fuel his company's exceptional growth.

Blog Post by Mike Wisby

Google Chrome Updates You Can Make for Mobile Search

Google Chrome, the world's most popular web browser, is a platform that continually evolves, constantly releasing updates to ensure the best user experience possible. These ...
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YouTube Advertising and the Five Benefits it Can Provide Your College

In addition to its growth, video content, in general, is gaining tons of popularity in all forms, with Facebook, Instagram, and even LinkedIn all having some form of video content ...
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Why Choosing Two Trees Over an In-House Marketer Is a Game-Changer

Hiring a marketing agency versus an in-house individual for your marketing needs involves a range of factors to consider. Both options have their own set of benefits and ...
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What's Lemon8 and What Does it Mean for My Marketing Strategy?

Have you heard of the new social media app Lemon8? Lemon8 is a recently launched lifestyle community app allowing photo and video sharing. This app targets a younger community and ...
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Summer Reading List for Businesses and Marketers

As the summer sun brings smiles to faces and warms up the world, businesses and marketers have the perfect opportunity to take advantage of leisurely activities that can help them ...
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What's Microblogging and How to Use it For Your Business

Microblogging is a form of social media marketing that involves creating and sharing short, concise posts across multiple platforms. It can be used to promote products, services, ...
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Different Ways to Use AI in Your Marketing

Artificial Intelligence (AI) is revolutionizing how businesses engage with their customers. Companies are using AI to automate manual processes, gain actionable insights from ...
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Want More High Value Revenue Streams? Find the Right Agency

In today's fast-paced business landscape, finding innovative ways to generate high-value revenue streams is crucial for sustained growth and success. One powerful strategy is to ...
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Break Down the Story Brand Approach & Why It Works So Well

Story Brand is a powerful marketing strategy that has been gaining traction in recent years. It focuses on using stories to craft compelling messages that will resonate with ...
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Making Google Ads Easy - Final URLs

Are you looking to get started with Google Ads but feeling a bit overwhelmed? You're not alone! Many marketers struggle to understand the complexities of setting up effective ...
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Why a Slow and Steady Approach to SEO is Essential

It's no secret that having an online presence is key to success in today's digital world. But building a strong, visible presence doesn't happen overnight; it takes time, effort ...
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Making Google Ads Easy - What is Audience Targeting?

Are you looking for an effective way to reach your target audience? Audience targeting with Google Ads is a great option. It allows you to tailor your ad campaigns to specific ...
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Is Saying "Content is King" Still True

The phrase “content is king” has long been a mantra for marketers and content creators, but does it still hold true in today’s digital landscape? In an era of personalized ...
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Making Google Ads Easy - How to Use Single Keyword Ad Groups (SKAG)

Are you looking for an effective way to create more targeted and successful digital ads? Single Keyword Ad Groups (SKAGs) are the answer. SKAGs offer a powerful approach that ...
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Ultimate Guide to Google Ads for Law Firms: Boost Client Acquisition

In an increasingly competitive legal market, law firms must find innovative ways to reach potential clients. Online advertising, particularly through Google Ads, offers an ...
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How Often Should You Perform a Technical Website Crawl

Technical SEO is an essential part of any website's optimization strategy. It involves a range of activities, such as optimizing page speed and performance, ensuring content is ...
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7 Proven Strategies for Effective Google Ads Management

Looking to optimize your Google Ads performance? Effective management is key to getting the most out of your campaigns. Here's a comprehensive guide to Google Ads Management with ...
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Create a Marketing Funnel to Attract and Convert Your Ideal Customer

Looking for ways to attract more customers and increase your sales? As a business, we're sure your answer is yes. Let's talk about how marketing funnels are a great step to ...
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What Makes Up Your Optimization Score in Google Ads & Why It Matters?

Optimizing your Google Ads campaigns is essential for success in the digital marketing realm. An optimization score is a metric used to measure your campaign performance and can ...
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Make an Impact On Your Brand with Live Streaming

Live streaming is one of the most powerful and effective ways to reach your audience. It allows you to engage with your community in real-time and create an emotional connection. ...
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Understanding Domain Privacy Protection: Why It’s So Important

Domain privacy protection is an essential tool in today’s world. It provides businesses, organizations, and individuals with a safe and secure way to protect their personal ...
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Predictions and Trends for Marketing in 2023

The year 2023 is fast approaching, and marketing professionals are turning their attention to the future. As technology advances, customer expectations evolve, and competition ...
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Why You May Not Be Seeing Good ROI with YouTube Ads

YouTube Ads can be a powerful tool for driving sales, but many businesses don’t always see the returns they desire. There could be a variety of reasons why your YouTube Ads ...
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How to Plan Your Digital Marketing for Your Senior Living Community

In 2020, 16.9% of the population was retired. It’s estimated that by 2030 20.6% of the population will be retired. That means there’s going to be an influx of people looking for a ...
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10 Ways You Can Instill Trust in Your Brand

Brand trust is essential for any business. After all, if customers don’t trust your brand, they will not want to do business with you. But, on the flip side, if customers do trust ...
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