Skip to main content

All articles from Sophie Fell

Two Trees Team Takeaways: SMX Next

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign

How To Create An Effective Top-Of-Funnel Marketing Strategy

The Ultimate Guide To PPC Audiences, When & Where To Use Them

The Best Free Online Qualifications For Digital Marketers

How To Find & Apply The Best Negative Keywords To Search Campaigns

How To Create A Google Ads or Microsoft Ads Account

Why YouTube Is A Must-Have Part Of Your Media Mix In 2024

6 Reasons Why Your Paid Search Ads Might Not Be Working

6 Myths Busted About Microsoft Ads

The 2024 Guide To LinkedIn For Businesses That Are New To The Platform

Google Marketing Live 2024 - Two Trees Team Takeaways

Auto-Applying Search Recommendations: When To & When Not To

How To Forecast Search Demand & Seasonality Trends Over Time

Unmissable Advanced Google Ads Features That Anyone Can Implement

News: Google Begins To Test Short Videos On Mobile Search Results

Advanced Google Ad Techniques & Personalization To Boost Your CTR

The 2024 Guide To Attribution Models & Conversion Tracking

What Is Performance Max & How Does It Work? [2024]

How To Calculate the Ideal Budget for Your Google Ads & Microsoft Ads

The Complete Guide To Google's Ad Extensions [2024]

The Ultimate Guide To Keywords & Keyword Match Types [2024]

What Is Search Impression Share And Why Is It Important?

The Complete Guide to Microsoft's Ad Extensions

News: 5 Things You Need To Know About Google’s New Approach To Conversion-Driving Ad Copy