If you don't like something, change it. If you can't change it, change your attitude.”—Maya Angelou As tensions continue to flare across the nation, it has quickly become apparent that “choosing …
The Power of the A/B Test: Part 2
5 Factors to Effectively Transform Your PPC Performance I gave you two choices as a test: there are never just two choices. That is a lie to keep you from thinking too deeply.” —Rachel …
The Power of the A/B Test: Part 1
7 Crucial Elements to Effectively Transform Your PPC Performance Words have magic. Spells and curses. Some of them, the best of them, once said change everything.” ― Nora Roberts If there is …
MarketPlay Episode 27: Cecil Rhodes of Nash & Proper
Chef Cecil Rhodes and friend Jake started Nash & Proper in 2018. The food truck has become a Sacramento institution and so popular they quickly expanded into brick and mortar locations …
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Who Should You Hire?: Small Business Agency vs Corporate Mega-Agency vs Hiring Internally
So you've managed to get your company off the ground, and you're ready for marketing help because you can't spend all those hours in Google Ads and Facebook Ads yourself. Or, perhaps, you're already …
MarketPlay Episode 26: Katya Allison
Sacramento marketing legend Katya Allison of Grin joined us for this week's installment of everyone's favorite entrepreneur motivational podcast, MarketPlay. Meryl shouts …
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MarketPlay Episode 25: Sarah Serbic
This week we spoke with Sarah Serbic (IG: @sarahserbs) owner and lead stylist at Geometry Salon, right in the heart of Midtown Sacramento. One of the hardest working entrepreneurs in our …
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3 Key Components to Smart Mobile Design
There's this famous story about an architect who designed this library. It was perfect. But every year, the whole thing would sink a couple inches into the ground. Eventually, the building was …
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MarketPlay Episode 24: Dr Caroline Floyd
This week we were excited to be joined by Dr. Caroline Floyd, who practices acupuncture and Chinese medicine in Sacramento, California. She specializes in reproductive health, menstrual …
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