Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.
A web page shares information, and its goal is to educate. However, a landing page is a page or pages on your website designed specifically for a digital marketing campaign – It’s ...
In addition to its growth, video content, in general, is gaining tons of popularity in all forms, with Facebook, ...
Fun Statistic: 75% of marketers feel their SEO tactics are ‘extremely effective’ or ‘very effective’ at helping them ...
When a customer lands on your homepage, they will decide, within seconds, whether or not they want to stay on your site ...
Facebook and Instagram are one of the best ways to gain exposure and build brand awareness. However, while we know the ...
Marketing is about making connections and turning your audience into leads and eventually sales.
There are many ways to build backlinks, but there is more to backlinks than just their definition. There are nuances ...
With that said, Google can be intimidating. Many believe that Google Ads require significant financial backing. ...
While marketing can include traditional forms of advertising (mailers, print ads, billboards, etc.), we’ve entered a ...
Before we start, let’s define the three pieces of a website:
Bounce rate is that pesky number in Google Analytics that tells us that our audience is going to our website and then ...
Today, YouTube is the second largest search engine globally and has over 2 billion users.
Table of Contents Passive Marketing VS Active Marketing Different types of businesses and some examples of each Pros ...
A competitor analysis is a vital part of any business’s marketing strategy. By understanding your competitors, you can ...
With over 1 billion monthly active users, nearly 80 million of those in the US, and users watching around 24 hours of ...
So, as we begin to attend more in-person events, it prompts the question, “how is online marketing changing, and how do ...
A slow website is a deciding factor for customers if they want to spend time on your site. According to Website Builder ...
When we use these web crawlers to research location-specific businesses, like “Restaurant Near Me,” they work hard to ...
So, it goes with out saying that social media advertising is a large part of the marketing budget for many companies. ...
Ad tracking is one of the most effective ways to measure your digital marketing campaign performance. As marketers, we ...
Backlinks have an essential role in improving your search engine rankings, and they are one of the top search ranking ...
You may be asking yourself though, “Why test Google Ads in the first place? Isn’t paying Google enough? Is paying for ...
Spoiler: The answer is yes, but differently.
While you could have the greatest product, social media strategy, and digital marketing strategy… it doesn’t mean ...