Celia Coughlin-Surridge
How to Design a Landing Page that Converts
A web page shares information, and its goal is to educate. However, a landing page is a page or pages on your website designed specifically for a digital marketing campaign – It’s ...
YouTube Advertising and the 5 Benefits it Can Provide Your Business
In addition to its growth, video content, in general, is gaining tons of popularity in all forms, with Facebook, Instagram, and even LinkedIn all having some form of video content ...
Small Business Local SEO – The Good, The Bad, and How to Improve
Fun Statistic: 75% of marketers feel their SEO tactics are ‘extremely effective’ or ‘very effective’ at helping them achieve their marketing goals (Source).
The Three Things Your Homepage Needs in Order to Successfully Hook Your Audience
When a customer lands on your homepage, they will decide, within seconds, whether or not they want to stay on your site and learn more about your business, product, and services; ...
Why It’s Time To Outsource Your Facebook and Instagram Advertising
Facebook and Instagram are one of the best ways to gain exposure and build brand awareness. However, while we know the importance of social media advertising, getting started with ...
Marketing Hack – Three Ways to Research Your Ideal Audience and What You Should be Looking For
Marketing is about making connections and turning your audience into leads and eventually sales.
Breaking Down Backlinks and Why You Can’t Ignore Your Business’ PR
There are many ways to build backlinks, but there is more to backlinks than just their definition. There are nuances that marketers need to take into account when creating a ...
Why Your Google Ads Strategy May Actually Be Costing You More Than You Think
With that said, Google can be intimidating. Many believe that Google Ads require significant financial backing. However, we’re here to tell you that you can cost-effectively run ...
3 Online Marketing Strategies All Local Small Businesses Should Use
While marketing can include traditional forms of advertising (mailers, print ads, billboards, etc.), we’ve entered a digital world where showing up online needs to be factored ...
Top-Level Domains and Should Your Company Make The Switch?
Before we start, let’s define the three pieces of a website:
Understanding Your Bounce Rate and Why a Strong Landing Page is Important
Bounce rate is that pesky number in Google Analytics that tells us that our audience is going to our website and then leaving it immediately. While bounce rate is not a factor in ...
Make the Most Out of Your YouTube Ad Spend
Today, YouTube is the second largest search engine globally and has over 2 billion users.
Passive VS Active Advertising – Which One is Right for You?
Table of Contents Passive Marketing VS Active Marketing Different types of businesses and some examples of each Pros and Cons of Passive Marketing & Active Marketing So, what ...
How Competitor Research and Analysis Can Help Your Business
A competitor analysis is a vital part of any business’s marketing strategy. By understanding your competitors, you can develop a competitive advantage, stay one step ahead of the ...
Boosting Engagement on TikTok May Be Easier Than You Think
With over 1 billion monthly active users, nearly 80 million of those in the US, and users watching around 24 hours of content on the app each month… It’s safe to say that TikTok ...
How Online Marketing is Changing in 2022
So, as we begin to attend more in-person events, it prompts the question, “how is online marketing changing, and how do you apply that to make the most of your marketing efforts?” ...
Looking for a Way to Get the Most Out of Your Google Ads?
Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad with an optimal bid to maximize campaign performance. Google ...
Why Your Website’s Speed May be Sabotaging Your Marketing Efforts
A slow website is a deciding factor for customers if they want to spend time on your site. According to Website Builder Expert, one in four visitors would abandon a website that ...
How You Can Use Local SEO Tactics to Drive Traffic to Your Business
When we use these web crawlers to research location-specific businesses, like “Restaurant Near Me,” they work hard to provide appropriate and quality options for you through a ...
Avoid These 3 Facebook and Instagram Ad Mistakes
So, it goes with out saying that social media advertising is a large part of the marketing budget for many companies. As advertisers, it’s our responsibility to understand the ...
Ad Tracking: The 3 Main Types & How to Do It Effectively
Ad tracking is one of the most effective ways to measure your digital marketing campaign performance. As marketers, we can track data for each campaign we run through pretty much ...
Marketing Hack – How Examining Your Competitor’s Backlinks Can Boost Website Traffic
Backlinks have an essential role in improving your search engine rankings, and they are one of the top search ranking facts for Google. So when creating your website, building ...
Why You Should Be Testing Your Google Ads
You may be asking yourself though, “Why test Google Ads in the first place? Isn’t paying Google enough? Is paying for Google Ads even worth it?”
The Rise of Marketing Personalization – Can Privacy Co-Exist?
Spoiler: The answer is yes, but differently.
Do You Really Know Your Audience, or Are You Just Guessing?
While you could have the greatest product, social media strategy, and digital marketing strategy… it doesn’t mean anything if you’re not speaking to the right audience. Content ...