Hashtags: What Exactly ARE They?
When it comes to hyping up your content on social media, the proper use of “hashtags” is a topic that continues to stump business owners and entrepreneurs from throughout the ...
Special Announcement! Partnership with One Tree Planted
We’re excited to announce our partnership with One Tree Planted, which means we’re officially launching our Two Trees Planted Per Client campaign! In 2022, Two Trees PPC has ...
Marketing Hacks: Social Media Setup Made Easy
Are you content with where you are as a business? Most people don’t need social media to live, but business owners everywhere would thrash about aimlessly without some form of ...
Marketing Hacks: SEO-Friendly URLs
There’s no such thing a “quick fix” when it comes to digital marketing. No matter who you are or how long you’ve worked in the industry, there are always new things you can do to ...
How to Streamline Your Business for Improved Visibility
The whole concept of “preparing for the New Year” hits differently in the world of digital marketing. Not just because of the pressure to make sales and recoup our losses, but ...
Top 3 Conversion Killers: Marketing Hacks to Improve Holiday Sales
With 2021 coming to a close, business owners across the nation are more eager than ever to make those sales. With so many shoppers having switched to online sales since the ...
Addressing Common Objectives: The Secret to Exceeding Sales Goals
You’ve done it. After weeks of beta testing, your website is live! Just in time for those last minute sales as we prepare for the most anticipated day in retail history.
The Trouble with Check Out Bumps
The primary purpose of digital marketing is to increase conversion rates. That much is no secret to anyone, of course. But when we focus too much on “the Sale,” the fact of the ...
5 Key Factors of Branding Psychology
Why do some brands thrive while others fail? Why are some businesses able to cut through the noise, earning thousands of new viewers overnight… while others dwindle into obscurity?
Create Meaningful Connections with Google Ads
There’s no debating the popularity of Google services. Now recognized as the most popular search engine in the world with over 4 billion active users, you’d think that the ...
Optimize Your Landing Page for Immediate SEO Results
No matter what line of work you happen to specialize in, we could all use a little help when it comes to managing our web content for the masses. Even when we find ourselves ...
Are You Using This PPC Tactic in Your Advertising Strategy?
We’ve all heard the old phrase, “Don’t put all your eggs in one basket.” This concept is certainly nothing new, and yet it continues to come up whenever we consider our options ...
5 Common PPC Mistakes
No matter how many years you’ve invested into the building of your business, human error is something to be expected. We can plan against such things of course, but many people ...
What Can I Do to Optimize My PPC Budget?
No matter how long you’ve worked in PPC advertising, there is always one aspect that intimidates us more than others. For some, it’s designing a new ad campaign. For others, it’s ...
Optimizing Content for Better First Impressions
It is a psychological fact that human beings are prone to making split-second decisions based on little more than personal observation. We are wired to scrutinize and categorize ...
Adapting to the World of NOW with Conversational Marketing
Every business owner – every single one of us – has tempted the impossible fantasy that we might one day be able to clone ourselves. And while we all understand the impossibility ...
What Should You Do About Negative Reviews?
You want to make your customers happy. If nothing else, happy customers are more likely to come back, meaning you earn more money. That said, no business can make every customer ...
7 Steps to Avoid Privacy Breaches on Facebook
When Cambridge Analytica violated the privacy of over 87 million Facebook users in 2018, many of those in digital marketing took a step back to consider: How exactly can we ...
Data Privacy and Protection: It All Boils Down to Consent
As the world continues to evolve around us, tech-savvy citizens across the globe have come to a sobering and unsurprising conclusion. The concept of “privacy” and, more ...
Optimizing Video Content for Immediate SEO Results
The whole point of having a website is to keep your readers engaged. Though not always necessary for the initial creation of display ads, it is no secret to anyone that video ...
Display Ads: The Purpose of Retargeting Tactics
Now that you have a better understanding of how to redesign your ads using color psychology, you may be wondering:
Display Ads: The Psychological Effects of Color in Advertising
It’s no surprise to anyone that humans, deep down, are inherently visual creatures. We go about our lives focused on the task at hand, but the second we see a pretty picture, ...
3 Simple Steps to Kickoff Your Annual SEO Audit
After countless hardships and personal turmoil, you did it. We did it. We all managed to survive 2020! It may technically be too early to begin the process of Spring cleaning, but ...
Who Should You Hire?: Small Business Agency vs Corporate Mega-Agency vs Hiring Internally
So you’ve managed to get your company off the ground, and you’re ready for marketing help because you can’t spend all those hours in Google Ads and Facebook Ads yourself. Or, ...
3 Key Components to Smart Mobile Design
There’s this famous story about an architect who designed this library. It was perfect. But every year, the whole thing would sink a couple inches into the ground. Eventually, the ...