The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Nov 22, 2022

How to Plan Your Digital Marketing for Your Senior Living Community

In 2020, 16.9% of the population was retired. It’s estimated that by 2030 20.6% of the population will be retired. That ...

Mike Wisby
Nov 8, 2022

10 Ways You Can Instill Trust in Your Brand

Brand trust is essential for any business. After all, if customers don’t trust your brand, they will not want to do ...

Mike Wisby
Oct 25, 2022

Prep for the Holiday Season with Facebook and Instagram Ads

Pumpkin spice and everything nice. The holiday season is approaching, and it’s approaching quickly! And that means it’s ...

Mike Wisby
Oct 11, 2022

Why Streaming Advertising is the Future of Marketing

Netflix, Hulu, and HBO Max – streaming services are taking over how everyday people watch TV and movies. Long gone are ...

Mike Wisby
Sep 22, 2022

How To Know You’re Working with the Right Web Hosting Service

When starting a business, one of the first things we do is create a website. And the first step in your website ...

Mike Wisby
Sep 7, 2022

How To Avoid Overwhelm When Planning Out Your Content

Content creation is a piece of marketing that you cannot avoid. Businesses need to have a digital presence to attract ...

Mike Wisby
Aug 10, 2022

How to Design a Landing Page that Converts

A web page shares information, and its goal is to educate. However, a landing page is a page or pages on your website ...

Celia Coughlin-Surridge
Aug 3, 2022

YouTube Advertising and the 5 Benefits it Can Provide Your Business

In addition to its growth, video content, in general, is gaining tons of popularity in all forms, with Facebook, ...

Celia Coughlin-Surridge
Jul 28, 2022

Small Business Local SEO – The Good, The Bad, and How to Improve

Fun Statistic: 75% of marketers feel their SEO tactics are ‘extremely effective’ or ‘very effective’ at helping them ...

Celia Coughlin-Surridge
Jul 14, 2022

The Three Things Your Homepage Needs in Order to Successfully Hook Your Audience

When a customer lands on your homepage, they will decide, within seconds, whether or not they want to stay on your site ...

Celia Coughlin-Surridge
Jul 7, 2022

Why It’s Time To Outsource Your Facebook and Instagram Advertising

Facebook and Instagram are one of the best ways to gain exposure and build brand awareness. However, while we know the ...

Celia Coughlin-Surridge
Jun 29, 2022

Marketing Hack – Three Ways to Research Your Ideal Audience and What You Should be Looking For

Marketing is about making connections and turning your audience into leads and eventually sales.

Celia Coughlin-Surridge
Jun 21, 2022

Breaking Down Backlinks and Why You Can’t Ignore Your Business’ PR

There are many ways to build backlinks, but there is more to backlinks than just their definition. There are nuances ...

Celia Coughlin-Surridge
Jun 16, 2022

Why Your Google Ads Strategy May Actually Be Costing You More Than You Think

With that said, Google can be intimidating. Many believe that Google Ads require significant financial backing. ...

Celia Coughlin-Surridge
Jun 9, 2022

3 Online Marketing Strategies All Local Small Businesses Should Use

While marketing can include traditional forms of advertising (mailers, print ads, billboards, etc.), we’ve entered a ...

Celia Coughlin-Surridge
Jun 3, 2022

Top-Level Domains and Should Your Company Make The Switch? 

Before we start, let’s define the three pieces of a website:

Mike Wisby
May 26, 2022

Understanding Your Bounce Rate and Why a Strong Landing Page is Important

Bounce rate is that pesky number in Google Analytics that tells us that our audience is going to our website and then ...

Celia Coughlin-Surridge
May 18, 2022

Make the Most Out of Your YouTube Ad Spend

Today, YouTube is the second largest search engine globally and has over 2 billion users.

Celia Coughlin-Surridge
May 12, 2022

Passive VS Active Advertising – Which One is Right for You?

Table of Contents Passive Marketing VS Active Marketing Different types of businesses and some examples of each Pros ...

Celia Coughlin-Surridge
May 9, 2022

How Competitor Research and Analysis Can Help Your Business

A competitor analysis is a vital part of any business’s marketing strategy. By understanding your competitors, you can ...

Celia Coughlin-Surridge
May 5, 2022

Boosting Engagement on TikTok May Be Easier Than You Think

With over 1 billion monthly active users, nearly 80 million of those in the US, and users watching around 24 hours of ...

Celia Coughlin-Surridge
Apr 27, 2022

How Online Marketing is Changing in 2022

So, as we begin to attend more in-person events, it prompts the question, “how is online marketing changing, and how do ...

Celia Coughlin-Surridge
Apr 20, 2022

Looking for a Way to Get the Most Out of Your Google Ads?

Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad ...

Mike Wisby
Apr 19, 2022

Why Your Website’s Speed May be Sabotaging Your Marketing Efforts

A slow website is a deciding factor for customers if they want to spend time on your site. According to Website Builder ...

Celia Coughlin-Surridge
Apr 12, 2022

How You Can Use Local SEO Tactics to Drive Traffic to Your Business

When we use these web crawlers to research location-specific businesses, like “Restaurant Near Me,” they work hard to ...

Celia Coughlin-Surridge