What Makes Up Your Optimization Score in Google Ads & Why It Matters?
Your Optimization Score is one of the most critical metrics in Google Ads. Learn more about what it is and why it matters.
Why You May Not Be Seeing Good ROI with YouTube Ads
In this blog we'll expand on YouTube advertising, what a good return-on-investment is, and how to improve your YouTube ads.
5 Common PPC Mistakes
No matter how many years you've poured into your business, human error is something to be expected. Don’t be afraid to bet on...
What Can I Do to Optimize My PPC Budget?
No matter how long you’ve worked in PPC advertising, there is always one aspect that intimidates us more than others. The key is...
The Power of the A/B Test: Part 2
Quality A/B Tests can sometimes take several weeks before yielding the results you desire. 5 Factors to Effectively Transform Your...
The Power of the A/B Test: Part 1
Here are 7 crucial elements to effectively transform your ppc performance. A/B Testing is a tactic most commonly used to identify...
What Types of Strategies Can I Use for Lead Generation? (Part 1: Paid Lead Gen)
The most obvious type of paid lead generation strategy is advertising.There are plenty of ways you can use advertising to get...
We are Google Ads Champions
Two Trees PPC is a Google Premier Partner, and we recently participated in Google Ads Champions Week where we got up to date on...
Top 4 Misconceptions About PPC
We hear a lot of objections and opinions about pay per click marketing. Here are the top 4 misconceptions we've heard over the...
