Improving Lead Quality for Law Firms (A reality check)
Why Smart Law Firms Are Willing to Lose Leads to Win Better Cases If you’re a law firm spending $10,000+ per month on Google Ads, there’s a good chance you’re getting plenty of ...
The Ultimate Guide To PPC Audiences, When & Where To Use Them
Undeniably, one of the lesser-known and lesser-utilized functions within PPC is audiences. For video, display, and Performance Max campaigns, audiences are a must-have for ...
How To Find & Apply The Best Negative Keywords To Search Campaigns
Introduction We heard earlier this year at #GML2024 about Google’s upgraded broad match keyword match type. With advanced indicators of intent, relevance, and user insights, broad ...
How To Create A Google Ads or Microsoft Ads Account
What is an ad account? No matter which platform you’re trying to advertise on, you’ll need to create an ad account. By platform, ad accounts go by different names such as ...
How To Forecast Search Demand & Seasonality Trends Over Time
Introduction We’ve all been there: a client asks for a forecast of their ROI or results ahead of time. An unnerving experience - is it better to overestimate performance or ...
Unmissable Advanced Google Ads Features That Anyone Can Implement
Introduction Whether you’re just starting out in the world of PPC or you’re a dab hand at it, there are a few tips and tricks that you may not be aware of. In fact, they’re not ...
Maximizing PPC Results: Why Sacramento Businesses Need Expert Help
Introduction to PPC and Its Importance for Sacramento Businesses PPC, or Pay-Per-Click, is an online advertising model where businesses pay a fee every time someone clicks on ...
How To Calculate the Ideal Budget for Your Google Ads & Microsoft Ads
Introduction If you’re new to the world of search engine marketing, first of all: welcome! One of the critical factors that can make or break the success of your SEM efforts is ...
The Complete Guide To Google's Ad Extensions [2024]
Introduction In 2024, ad extensions are a must-have addition to your account to make your ads as competitive as possible. By providing additional information for users, they ...
The Ultimate Guide To Keywords & Keyword Match Types [2024]
Introduction Using the right keyword match type for your campaigns and ad groups can truly make or break the success of your search engine marketing efforts. From broad-matching ...
What Is Search Impression Share And Why Is It Important?
Introduction With so many bidding strategies, metrics, and acronyms to keep up with across search, it can feel like a minefield trying to choose the right one for your brand. ...
The Complete Guide to Microsoft's Ad Extensions [2025 update]
If you’re not using Microsoft’s range of available ad extensions in 2025, you’re missing out! Ad extensions have several significant advantages: they can increase your CTR ...
Google Ads Gone Wrong: 8 Mistakes Costing You Conversions
Introduction Advertising is hard. It's as much an art as a science (and usually an inexact science).
Top 5 Pay-Per-Click Strategies for Tech Firms
Pay-per-click (PPC) advertising can be a game-changer for tech firms looking to boost their online visibility and drive targeted traffic to their websites. But to achieve the best ...
What Makes Up Your Optimization Score in Google Ads & Why It Matters?
Optimizing your Google Ads campaigns is essential for success in the digital marketing realm. An optimization score is a metric used to measure your campaign performance and can ...
Why You May Not Be Seeing Good ROI with YouTube Ads
YouTube Ads can be a powerful tool for driving sales, but many businesses don’t always see the returns they desire. There could be a variety of reasons why your YouTube Ads ...
5 Common PPC Mistakes
No matter how many years you’ve invested into the building of your business, human error is something to be expected. We can plan against such things of course, but many people ...
What Can I Do to Optimize My PPC Budget?
No matter how long you’ve worked in PPC advertising, there is always one aspect that intimidates us more than others. For some, it’s designing a new ad campaign. For others, it’s ...
The Power of the A/B Test: Part 2
5 Factors to Effectively Transform Your PPC Performance Long before the days of the Coronavirus, pay-per-click (PPC) advertising had become known for being a key component to ...
The Power of the A/B Test: Part 1
7 Crucial Elements to Effectively Transform Your PPC Performance If there is anything you may have noticed about modern day marketing agencies, it’s that we are all obsessed with ...
What Types of Strategies Can I Use for Lead Generation?
Today, we’re going to look at a range of different ideas that will help your business create more leads. While there are plenty of strategies, we’ve split them into two main ...
We are Google Ads Champions
Recently, Two Trees PPC participated in Google Ads Champions Week.
Top 4 Misconceptions About PPC
Have you had reservations about investing in online advertising? Maybe you heard a few horror stories from your peers or read horrible stories online. Pay Per Click advertising ...