Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.
~ A Simple Guide ~
Why Smart Law Firms Are Willing to Lose Leads to Win Better Cases If you’re a law firm spending $10,000+ per month on ...
Undeniably, one of the lesser-known and lesser-utilized functions within PPC is audiences. For video, display, and ...
Introduction We heard earlier this year at #GML2024 about Google’s upgraded broad match keyword match type. With ...
What is an ad account? No matter which platform you’re trying to advertise on, you’ll need to create an ad account. By ...
Introduction We’ve all been there: a client asks for a forecast of their ROI or results ahead of time. An unnerving ...
Introduction Whether you’re just starting out in the world of PPC or you’re a dab hand at it, there are a few tips and ...
Introduction to PPC and Its Importance for Sacramento Businesses PPC, or Pay-Per-Click, is an online advertising model ...
Introduction If you’re new to the world of search engine marketing, first of all: welcome! One of the critical factors ...
*This article was originally published in March 2024 and updated in May 2026 to reflect current Google Ads extension ...
Introduction Using the right keyword match type for your campaigns and ad groups can truly make or break the success of ...
Introduction With so many bidding strategies, metrics, and acronyms to keep up with across search, it can feel like a ...
If you’re not using Microsoft’s range of available ad extensions in 2025, you’re missing out! Ad extensions have ...
Introduction Advertising is hard. It's as much an art as a science (and usually an inexact science).
Pay-per-click (PPC) advertising can be a game-changer for tech firms looking to boost their online visibility and drive ...
Optimizing your Google Ads campaigns is essential for success in the digital marketing realm. An optimization score is ...
YouTube Ads can be a powerful tool for driving sales, but many businesses don’t always see the returns they desire. ...
No matter how many years you’ve invested into the building of your business, human error is something to be expected. ...
No matter how long you’ve worked in PPC advertising, there is always one aspect that intimidates us more than others. ...
5 Factors to Effectively Transform Your PPC Performance Long before the days of the Coronavirus, pay-per-click (PPC) ...
7 Crucial Elements to Effectively Transform Your PPC Performance If there is anything you may have noticed about modern ...
Today, we’re going to look at a range of different ideas that will help your business create more leads. While there ...
Recently, Two Trees PPC participated in Google Ads Champions Week.
Have you had reservations about investing in online advertising? Maybe you heard a few horror stories from your peers ...