What Makes Up Your Optimization Score in Google Ads & Why It Matters?

Optimizing your Google Ads campaigns is essential for success in the digital marketing realm. An optimization score is...

Predictions and Trends for Marketing in 2023

The year 2023 is fast approaching, and marketing professionals are turning their attention to the future. As technology...

Why You May Not Be Seeing Good ROI with YouTube Ads

YouTube Ads can be a powerful tool for driving sales, but many businesses don’t always see the returns they desire....

Prep for the Holiday Season with Facebook and Instagram Ads

Pumpkin spice and everything nice. The holiday season is approaching, and it’s approaching quickly! And that means it’s...

Why Streaming Advertising is the Future of Marketing

Netflix, Hulu, and HBO Max – streaming services are taking over how everyday people watch TV and movies. Long gone are...

YouTube Advertising and the Five Benefits it Can Provide Your Business

In addition to its growth, video content, in general, is gaining tons of popularity in all forms, with Facebook,...

The Three Things Your Homepage Needs in Order to Successfully Hook Your Audience

When a customer lands on your homepage, they will decide, within seconds, whether or not they want to stay on your site...

Why It’s Time To Outsource Your Facebook and Instagram Advertising

Facebook and Instagram are one of the best ways to gain exposure and build brand awareness. However, while we know the...

Why Your Google Ads Strategy May Actually Be Costing You More Than You Think

With that said, Google can be intimidating. Many believe that Google Ads require significant financial backing....

Make the Most Out of Your YouTube Ad Spend

Today, YouTube is the second largest search engine globally and has over 2 billion users. 

Passive VS Active Advertising – Which One is Right for You?

Table of Contents Passive Marketing VS Active Marketing Different types of businesses and some examples of each Pros...