Life After Lockdown: How Digital Marketing Can Be Used to Save Your Business
Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.
The Importance of a Strong Brand Image for Marketing
Branding is an important marketing tool that sets you apart from your competitors. Without it, you cannot build a positive image for your business. If you work to develop a ...
Why Smart Mobile Design Is Key to Your Marketing Success
There was a time in the digital age when a simple desktop site was all a business needed in order to gain an advantage over its competition. With more and more people carrying ...
Marketing 101: Where Do You Begin?
There is nothing more deceptive than an obvious fact.
How Do I Increase Conversions?
You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads. Well we think that’s the only definition of a conversion – a ...
Should Businesses Hire a Marketing Agency or a Full Time Employee?
Business owners have two main choices when setting up their marketing team. Either they can use a marketing agency, or they can hire a full-time employee. In this article, you’ll ...
You’re Not Using Remarketing Ads? Here’s Why That’s a Mistake
What is a Display Remarketing Campaign? According to Google:
Everything You Need To Know About Google Search Ads
Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards evolve. There are no credentials that anyone can really ...
What Types of Strategies Can I Use for Lead Generation? (Part 2: Organic Lead Gen)
In our last blog, we talked about different strategies for lead generation including PPC, search engine marketing within Google Ads, display ads and more. Now we’re moving on to ...
What Types of Strategies Can I Use for Lead Generation?
Today, we’re going to look at a range of different ideas that will help your business create more leads. While there are plenty of strategies, we’ve split them into two main ...
Become a Better Marketer by Listening to these Marketing Podcasts
So, you own a business. Sure, you’ve got years of experience under your belt, gotten yourself out of a few tight jams, and even surpassed your goals for Q4 of last year. But maybe ...
We are Google Ads Champions
Recently, Two Trees PPC participated in Google Ads Champions Week.
What are Google Beacons & Why are They Useful?
2019 just started, and there’s been a lot of talk about new internet tech trends, the future of SEO and how technology will affect Search.
Why PPC Marketing Remains Effective
New research shows that organic click-through rates, known as CTRs, on the search engine results page (SERPs) of Google are dropping steadily on both desktop computers and ...
Major Aspects of Your Digital Marketing Strategy
There are so many aspects to digital marketing. But what major aspects of your digital marketing strategy should you focus on first? Every aspect matters, as does every aspect of ...
Programmatic Advertising: What’s the Big Fuss?
You may have heard many people talk about the importance of programmatic advertising, but not many people know what the term actually means.
What is Digital Marketing?
You may have heard all about “digital marketing,” and how it’s so important for your business. But what exactly is it? It’s often used interchangeably to describe various online ...
Top 4 Misconceptions About PPC
Have you had reservations about investing in online advertising? Maybe you heard a few horror stories from your peers or read horrible stories online. Pay Per Click advertising ...