The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Apr 26, 2020

So, You Finally Launched Your Campaign. Now What?

No one likes having to wait for results. Not for very long, anyway. Everyone from students, to business owners, to your ...

Cecilia Qu'in
Apr 15, 2020

Life After Lockdown: How Digital Marketing Can Be Used to Save Your Business

Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.

Cecilia Qu'in
Apr 6, 2020

The Importance of a Strong Brand Image for Marketing

Branding is an important marketing tool that sets you apart from your competitors. Without it, you cannot build a ...

Cecilia Qu'in
Apr 4, 2020

Why Smart Mobile Design Is Key to Your Marketing Success

There was a time in the digital age when a simple desktop site was all a business needed in order to gain an advantage ...

Cecilia Qu'in
Mar 26, 2020

Marketing 101: Where Do You Begin?

There is nothing more deceptive than an obvious fact.

Cecilia Qu'in
Oct 23, 2019

How Do I Increase Conversions?

You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads. ...

Mike Wisby
Aug 8, 2019

Should Businesses Hire a Marketing Agency or a Full Time Employee?

Business owners have two main choices when setting up their marketing team. Either they can use a marketing agency, or ...

Mike Wisby
Jun 7, 2019

You’re Not Using Remarketing Ads? Here’s Why That’s a Mistake

What is a Display Remarketing Campaign? According to Google:

Kayla Bryant
May 22, 2019

Everything You Need To Know About Google Search Ads

Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards ...

Mike Wisby
May 9, 2019

What Types of Strategies Can I Use for Lead Generation? (Part 2: Organic Lead Gen)

In our last blog, we talked about different strategies for lead generation including PPC, search engine marketing ...

Kayla Bryant
Apr 29, 2019

What Types of Strategies Can I Use for Lead Generation?

Today, we’re going to look at a range of different ideas that will help your business create more leads. While there ...

Kayla Bryant
Mar 25, 2019

Become a Better Marketer by Listening to these Marketing Podcasts

So, you own a business. Sure, you’ve got years of experience under your belt, gotten yourself out of a few tight jams, ...

Kayla Bryant
Mar 4, 2019

We are Google Ads Champions

Recently, Two Trees PPC participated in Google Ads Champions Week.

Kayla Bryant
Feb 21, 2019

What are Google Beacons & Why are They Useful?

2019 just started, and there’s been a lot of talk about new internet tech trends, the future of SEO and how technology ...

Kayla Bryant
Jan 31, 2019

Why PPC Marketing Remains Effective

New research shows that organic click-through rates, known as CTRs, on the search engine results page (SERPs) of Google ...

Mike Wisby
Aug 10, 2018

Major Aspects of Your Digital Marketing Strategy

There are so many aspects to digital marketing. But what major aspects of your digital marketing strategy should you ...

Kayla Bryant
May 14, 2018

Programmatic Advertising: What’s the Big Fuss?

You may have heard many people talk about the importance of programmatic advertising, but not many people know what the ...

Mike Wisby
May 14, 2018

What is Digital Marketing?

You may have heard all about “digital marketing,” and how it’s so important for your business. But what exactly is it? ...

Mike Wisby
May 14, 2018

Top 4 Misconceptions About PPC

Have you had reservations about investing in online advertising? Maybe you heard a few horror stories from your peers ...

Mike Wisby