Breaking Down Backlinks and Why You Can’t Ignore Your Business’ PR
There are many ways to build backlinks, but there is more to backlinks than just their definition. There are nuances that marketers need to take into account when creating a ...
Why Your Google Ads Strategy May Actually Be Costing You More Than You Think
With that said, Google can be intimidating. Many believe that Google Ads require significant financial backing. However, we’re here to tell you that you can cost-effectively run ...
Top-Level Domains and Should Your Company Make The Switch?
Before we start, let’s define the three pieces of a website:
Understanding Your Bounce Rate and Why a Strong Landing Page is Important
Bounce rate is that pesky number in Google Analytics that tells us that our audience is going to our website and then leaving it immediately. While bounce rate is not a factor in ...
Make the Most Out of Your YouTube Ad Spend
Today, YouTube is the second largest search engine globally and has over 2 billion users.
Passive VS Active Advertising – Which One is Right for You?
Table of Contents Passive Marketing VS Active Marketing Different types of businesses and some examples of each Pros and Cons of Passive Marketing & Active Marketing So, what ...
How Competitor Research and Analysis Can Help Your Business
A competitor analysis is a vital part of any business’s marketing strategy. By understanding your competitors, you can develop a competitive advantage, stay one step ahead of the ...
Boosting Engagement on TikTok May Be Easier Than You Think
With over 1 billion monthly active users, nearly 80 million of those in the US, and users watching around 24 hours of content on the app each month… It’s safe to say that TikTok ...
How Online Marketing is Changing in 2022
So, as we begin to attend more in-person events, it prompts the question, “how is online marketing changing, and how do you apply that to make the most of your marketing efforts?” ...
Looking for a Way to Get the Most Out of Your Google Ads?
Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad with an optimal bid to maximize campaign performance. Google ...
Why Your Website’s Speed May be Sabotaging Your Marketing Efforts
A slow website is a deciding factor for customers if they want to spend time on your site. According to Website Builder Expert, one in four visitors would abandon a website that ...
How You Can Use Local SEO Tactics to Drive Traffic to Your Business
When we use these web crawlers to research location-specific businesses, like “Restaurant Near Me,” they work hard to provide appropriate and quality options for you through a ...
Avoid These 3 Facebook and Instagram Ad Mistakes
So, it goes with out saying that social media advertising is a large part of the marketing budget for many companies. As advertisers, it’s our responsibility to understand the ...
Ad Tracking: The 3 Main Types & How to Do It Effectively
Ad tracking is one of the most effective ways to measure your digital marketing campaign performance. As marketers, we can track data for each campaign we run through pretty much ...
Marketing Hack – How Examining Your Competitor’s Backlinks Can Boost Website Traffic
Backlinks have an essential role in improving your search engine rankings, and they are one of the top search ranking facts for Google. So when creating your website, building ...
Why You Should Be Testing Your Google Ads
You may be asking yourself though, “Why test Google Ads in the first place? Isn’t paying Google enough? Is paying for Google Ads even worth it?”
The Rise of Marketing Personalization – Can Privacy Co-Exist?
Spoiler: The answer is yes, but differently.
Do You Really Know Your Audience, or Are You Just Guessing?
While you could have the greatest product, social media strategy, and digital marketing strategy… it doesn’t mean anything if you’re not speaking to the right audience. Content ...
3 Digital Marketing Trends You’ll Need to Invest In
If the last two years have taught us anything about modern day marketing, it’s that society as we know it is ruled by social media. With millions upon millions of user accounts ...
Quick SEO Fixes You Can Apply RIGHT NOW
With millions of options to choose from, we understand the importance of having a clean and compelling website. Nothing screams “We’re a real business, and this is how we roll!” ...
Choosing Perfect Hashtags, and How to Use Them
With companies like Twitter and Instagram setting the standard for common trends in digital marketing, we owe it to ourselves to stay on top of those trends at every opportunity. ...
Hashtags: What Exactly ARE They?
When it comes to hyping up your content on social media, the proper use of “hashtags” is a topic that continues to stump business owners and entrepreneurs from throughout the ...
Marketing Hacks: Social Media Setup Made Easy
Are you content with where you are as a business? Most people don’t need social media to live, but business owners everywhere would thrash about aimlessly without some form of ...
Marketing Hacks: SEO-Friendly URLs
There’s no such thing a “quick fix” when it comes to digital marketing. No matter who you are or how long you’ve worked in the industry, there are always new things you can do to ...
How to Streamline Your Business for Improved Visibility
The whole concept of “preparing for the New Year” hits differently in the world of digital marketing. Not just because of the pressure to make sales and recoup our losses, but ...