The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Jun 29, 2022

Marketing Hack – Three Ways to Research Your Ideal Audience and What You Should be Looking For

Marketing is about making connections and turning your audience into leads and eventually sales.

Celia Coughlin-Surridge
Jun 21, 2022

Breaking Down Backlinks and Why You Can’t Ignore Your Business’ PR

There are many ways to build backlinks, but there is more to backlinks than just their definition. There are nuances ...

Celia Coughlin-Surridge
Jun 16, 2022

Why Your Google Ads Strategy May Actually Be Costing You More Than You Think

With that said, Google can be intimidating. Many believe that Google Ads require significant financial backing. ...

Celia Coughlin-Surridge
Jun 3, 2022

Top-Level Domains and Should Your Company Make The Switch? 

Before we start, let’s define the three pieces of a website:

Mike Wisby
May 26, 2022

Understanding Your Bounce Rate and Why a Strong Landing Page is Important

Bounce rate is that pesky number in Google Analytics that tells us that our audience is going to our website and then ...

Celia Coughlin-Surridge
May 18, 2022

Make the Most Out of Your YouTube Ad Spend

Today, YouTube is the second largest search engine globally and has over 2 billion users.

Celia Coughlin-Surridge
May 12, 2022

Passive VS Active Advertising – Which One is Right for You?

Table of Contents Passive Marketing VS Active Marketing Different types of businesses and some examples of each Pros ...

Celia Coughlin-Surridge
May 9, 2022

How Competitor Research and Analysis Can Help Your Business

A competitor analysis is a vital part of any business’s marketing strategy. By understanding your competitors, you can ...

Celia Coughlin-Surridge
May 5, 2022

Boosting Engagement on TikTok May Be Easier Than You Think

With over 1 billion monthly active users, nearly 80 million of those in the US, and users watching around 24 hours of ...

Celia Coughlin-Surridge
Apr 27, 2022

How Online Marketing is Changing in 2022

So, as we begin to attend more in-person events, it prompts the question, “how is online marketing changing, and how do ...

Celia Coughlin-Surridge
Apr 20, 2022

Looking for a Way to Get the Most Out of Your Google Ads?

Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad ...

Mike Wisby
Apr 19, 2022

Why Your Website’s Speed May be Sabotaging Your Marketing Efforts

A slow website is a deciding factor for customers if they want to spend time on your site. According to Website Builder ...

Celia Coughlin-Surridge
Apr 12, 2022

How You Can Use Local SEO Tactics to Drive Traffic to Your Business

When we use these web crawlers to research location-specific businesses, like “Restaurant Near Me,” they work hard to ...

Celia Coughlin-Surridge
Apr 6, 2022

Avoid These 3 Facebook and Instagram Ad Mistakes

So, it goes with out saying that social media advertising is a large part of the marketing budget for many companies. ...

Celia Coughlin-Surridge
Mar 30, 2022

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad tracking is one of the most effective ways to measure your digital marketing campaign performance. As marketers, we ...

Celia Coughlin-Surridge
Mar 23, 2022

Marketing Hack – How Examining Your Competitor’s Backlinks Can Boost Website Traffic

Backlinks have an essential role in improving your search engine rankings, and they are one of the top search ranking ...

Celia Coughlin-Surridge
Mar 17, 2022

Why You Should Be Testing Your Google Ads

You may be asking yourself though, “Why test Google Ads in the first place? Isn’t paying Google enough? Is paying for ...

Celia Coughlin-Surridge
Mar 9, 2022

The Rise of Marketing Personalization – Can Privacy Co-Exist?

Spoiler: The answer is yes, but differently.

Celia Coughlin-Surridge
Mar 2, 2022

Do You Really Know Your Audience, or Are You Just Guessing?

While you could have the greatest product, social media strategy, and digital marketing strategy… it doesn’t mean ...

Celia Coughlin-Surridge
Feb 25, 2022

3 Digital Marketing Trends You’ll Need to Invest In

If the last two years have taught us anything about modern day marketing, it’s that society as we know it is ruled by ...

Cecilia Qu'in
Feb 12, 2022

Quick SEO Fixes You Can Apply RIGHT NOW

With millions of options to choose from, we understand the importance of having a clean and compelling website. Nothing ...

Cecilia Qu'in
Feb 10, 2022

Choosing Perfect Hashtags, and How to Use Them

With companies like Twitter and Instagram setting the standard for common trends in digital marketing, we owe it to ...

Cecilia Qu'in
Jan 28, 2022

Hashtags: What Exactly ARE They?

When it comes to hyping up your content on social media, the proper use of “hashtags” is a topic that continues to ...

Cecilia Qu'in
Jan 22, 2022

Marketing Hacks: Social Media Setup Made Easy

Are you content with where you are as a business? Most people don’t need social media to live, but business owners ...

Cecilia Qu'in
Jan 15, 2022

Marketing Hacks: SEO-Friendly URLs

There’s no such thing a “quick fix” when it comes to digital marketing. No matter who you are or how long you’ve worked ...

Cecilia Qu'in