Addressing Common Objectives: The Secret to Exceeding Sales Goals
You’ve done it. After weeks of beta testing, your website is live! Just in time for those last minute sales as we prepare for the most anticipated day in retail history.
The Trouble with Check Out Bumps
The primary purpose of digital marketing is to increase conversion rates. That much is no secret to anyone, of course. But when we focus too much on “the Sale,” the fact of the ...
Create Meaningful Connections with Google Ads
There’s no debating the popularity of Google services. Now recognized as the most popular search engine in the world with over 4 billion active users, you’d think that the ...
Optimize Your Landing Page for Immediate SEO Results
No matter what line of work you happen to specialize in, we could all use a little help when it comes to managing our web content for the masses. Even when we find ourselves ...
Are You Using This PPC Tactic in Your Advertising Strategy?
We’ve all heard the old phrase, “Don’t put all your eggs in one basket.” This concept is certainly nothing new, and yet it continues to come up whenever we consider our options ...
What Can I Do to Optimize My PPC Budget?
No matter how long you’ve worked in PPC advertising, there is always one aspect that intimidates us more than others. For some, it’s designing a new ad campaign. For others, it’s ...
Optimizing Content for Better First Impressions
It is a psychological fact that human beings are prone to making split-second decisions based on little more than personal observation. We are wired to scrutinize and categorize ...
What Should You Do About Negative Reviews?
You want to make your customers happy. If nothing else, happy customers are more likely to come back, meaning you earn more money. That said, no business can make every customer ...
7 Steps to Avoid Privacy Breaches on Facebook
When Cambridge Analytica violated the privacy of over 87 million Facebook users in 2018, many of those in digital marketing took a step back to consider: How exactly can we ...
Data Privacy and Protection: It All Boils Down to Consent
As the world continues to evolve around us, tech-savvy citizens across the globe have come to a sobering and unsurprising conclusion. The concept of “privacy” and, more ...
Optimizing Video Content for Immediate SEO Results
The whole point of having a website is to keep your readers engaged. Though not always necessary for the initial creation of display ads, it is no secret to anyone that video ...
Display Ads: The Purpose of Retargeting Tactics
Now that you have a better understanding of how to redesign your ads using color psychology, you may be wondering:
Display Ads: The Psychological Effects of Color in Advertising
It’s no surprise to anyone that humans, deep down, are inherently visual creatures. We go about our lives focused on the task at hand, but the second we see a pretty picture, ...
3 Simple Steps to Kickoff Your Annual SEO Audit
After countless hardships and personal turmoil, you did it. We did it. We all managed to survive 2020! It may technically be too early to begin the process of Spring cleaning, but ...
Who Should You Hire?: Small Business Agency vs Corporate Mega-Agency vs Hiring Internally
So you’ve managed to get your company off the ground, and you’re ready for marketing help because you can’t spend all those hours in Google Ads and Facebook Ads yourself. Or, ...
3 Key Components to Smart Mobile Design
There’s this famous story about an architect who designed this library. It was perfect. But every year, the whole thing would sink a couple inches into the ground. Eventually, the ...
7 Common On-Page SEO Mistakes and How to Avoid Them
If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
The Efficiency of Facebook Ads
Don’t follow the crowd, let the crowd follow you.”
A Nation Divided
How Failing to “Keep Up With the Times” Can Lead to Self-Sabotage As tensions continue to flare across the nation, it has quickly become apparent that “choosing sides” is a huge ...
Long Tail Keywords: How Can They Positively Affect Your Business?
If he [Thomas Edison] had a needle to find in a haystack, he would not stop to reason where it was most likely to be, but would proceed at once with the feverish diligence of a ...
How Data Can Help Your Business Grow
Data is one of the most important resources you should use to grow your business. Without the good information that data provides, most businesses would be blindly floundering in ...
Simple Steps Entrepreneurs Can Take to Improve Their Online Visibility
The online business market can be a difficult jungle to navigate. It is not always easy to get noticed among the hundreds and thousands of businesses and entrepreneurs vying for ...
Adapting to the New Normal: How to Optimize Your Digital Recovery Plan
I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to ...
How to Create an Effective Call to Action
Are visitors to your website taking action? Perhaps you are not inspiring them to do so. The problem may be your call-to-action. Your CTA is the single most important part of your ...
So, You Finally Launched Your Campaign. Now What?
No one likes having to wait for results. Not for very long, anyway. Everyone from students, to business owners, to your child waiting ever so impatiently for dessert to be served. ...