The Two Trees Resource Center

Straight answers about marketing that actually works.

Server-side tracking, paid media, SEO, and the measurement questions your agency hopes you won't ask. Written by the team, in plain numbers.

Nov 8, 2022

10 Ways You Can Instill Trust in Your Brand

Brand trust is essential for any business. After all, if customers don’t trust your brand, they will not want to do ...

Mike Wisby
Oct 25, 2022

Prep for the Holiday Season with Facebook and Instagram Ads

Pumpkin spice and everything nice. The holiday season is approaching, and it’s approaching quickly! And that means it’s ...

Mike Wisby
Oct 11, 2022

Why Streaming Advertising is the Future of Marketing

Netflix, Hulu, and HBO Max – streaming services are taking over how everyday people watch TV and movies. Long gone are ...

Mike Wisby
Sep 22, 2022

How To Know You’re Working with the Right Web Hosting Service

When starting a business, one of the first things we do is create a website. And the first step in your website ...

Mike Wisby
Sep 7, 2022

How To Avoid Overwhelm When Planning Out Your Content

Content creation is a piece of marketing that you cannot avoid. Businesses need to have a digital presence to attract ...

Mike Wisby
Jun 3, 2022

Top-Level Domains and Should Your Company Make The Switch? 

Before we start, let’s define the three pieces of a website:

Mike Wisby
Apr 20, 2022

Looking for a Way to Get the Most Out of Your Google Ads?

Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad ...

Mike Wisby
May 25, 2021

What Should You Do About Negative Reviews?

You want to make your customers happy. If nothing else, happy customers are more likely to come back, meaning you earn ...

Mike Wisby
Oct 23, 2019

How Do I Increase Conversions?

You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads. ...

Mike Wisby
Aug 8, 2019

Should Businesses Hire a Marketing Agency or a Full Time Employee?

Business owners have two main choices when setting up their marketing team. Either they can use a marketing agency, or ...

Mike Wisby
May 22, 2019

Everything You Need To Know About Google Search Ads

Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards ...

Mike Wisby
Jan 31, 2019

Why PPC Marketing Remains Effective

New research shows that organic click-through rates, known as CTRs, on the search engine results page (SERPs) of Google ...

Mike Wisby
Sep 13, 2018

Top 10 Digital Marketing Companies in Sacramento

Overwhelmed with terrible results from your marketing efforts? Perhaps you’re looking for a top local company to help ...

Mike Wisby
May 14, 2018

Programmatic Advertising: What’s the Big Fuss?

You may have heard many people talk about the importance of programmatic advertising, but not many people know what the ...

Mike Wisby
May 14, 2018

What is Digital Marketing?

You may have heard all about “digital marketing,” and how it’s so important for your business. But what exactly is it? ...

Mike Wisby
May 14, 2018

Top 4 Misconceptions About PPC

Have you had reservations about investing in online advertising? Maybe you heard a few horror stories from your peers ...

Mike Wisby