Mike Wisby
Prep for the Holiday Season with Facebook and Instagram Ads
Pumpkin spice and everything nice. The holiday season is approaching, and it’s approaching quickly! And that means it’s time to start thinking about our marketing strategy. If ...
Why Streaming Advertising is the Future of Marketing
Netflix, Hulu, and HBO Max – streaming services are taking over how everyday people watch TV and movies. Long gone are the days of traditional television; it is now replaced with ...
How To Know You’re Working with the Right Web Hosting Service
When starting a business, one of the first things we do is create a website. And the first step in your website development journey is to find the best hosting provider to fulfill ...
How To Avoid Overwhelm When Planning Out Your Content
Content creation is a piece of marketing that you cannot avoid. Businesses need to have a digital presence to attract and connect with their audience, but that’s not to say it’s ...
Top-Level Domains and Should Your Company Make The Switch?
Before we start, let’s define the three pieces of a website:
Looking for a Way to Get the Most Out of Your Google Ads?
Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad with an optimal bid to maximize campaign performance. Google ...
What Should You Do About Negative Reviews?
You want to make your customers happy. If nothing else, happy customers are more likely to come back, meaning you earn more money. That said, no business can make every customer ...
How Do I Increase Conversions?
You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads. Well we think that’s the only definition of a conversion – a ...
Should Businesses Hire a Marketing Agency or a Full Time Employee?
Business owners have two main choices when setting up their marketing team. Either they can use a marketing agency, or they can hire a full-time employee. In this article, you’ll ...
Everything You Need To Know About Google Search Ads
Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards evolve. There are no credentials that anyone can really ...
Why PPC Marketing Remains Effective
New research shows that organic click-through rates, known as CTRs, on the search engine results page (SERPs) of Google are dropping steadily on both desktop computers and ...
Top 10 Digital Marketing Companies in Sacramento
Overwhelmed with terrible results from your marketing efforts? Perhaps you’re looking for a top local company to help your business. It’s funny that the names of the agencies that ...
Programmatic Advertising: What’s the Big Fuss?
You may have heard many people talk about the importance of programmatic advertising, but not many people know what the term actually means.
What is Digital Marketing?
You may have heard all about “digital marketing,” and how it’s so important for your business. But what exactly is it? It’s often used interchangeably to describe various online ...
Top 4 Misconceptions About PPC
Have you had reservations about investing in online advertising? Maybe you heard a few horror stories from your peers or read horrible stories online. Pay Per Click advertising ...