How To Forecast Search Demand & Seasonality Trends Over Time
We’ve all been there: a client asks for a forecast of their ROI or results ahead of time. An unnerving experience - is it better...
Unmissable Advanced Google Ads Features That Anyone Can Implement
Whether you’re just starting out in the world of PPC or you’re a dab hand at it, here are a few tips and tricks that you may not...
News: Google Begins To Test Short Videos On Mobile Search Results
In another piece of Google news that has been stumbled upon in the wild, it looks like Google is now testing short-form videos on...
Advanced Google Ad Techniques & Personalization To Boost Your CTR
Feeling stuck optimizing your Google Ads campaigns? In this article, we dive into advanced techniques and lesser-known...
Maximizing PPC Results: Why Sacramento Businesses Need Expert Help
Maximize your Sacramento business's PPC results with expert help. Learn why expertise matters, common challenges, and successful...
The 2024 Guide To Attribution Models & Conversion Tracking
With decisions on budget, channel splits and platform prioritization being made on such a regular basis, data accuracy is critical...
What Is Performance Max & How Does It Work? [2024]
So, what is performance max? Should you use it? How do you create a performance max campaign? We’ll take a look at all of these...
How To Calculate the Ideal Budget for Your Google Ads & Microsoft Ads
In this article, we explore some of the most accurate ways of calculating the ideal budget, and of calculating potential results...
The Complete Guide To Google's Ad Extensions [2024]
Follow this Google Ad Extensions Guide to implement your ad extensions to boost your CTR up to 15% at no extra cost.
The Ultimate Guide To Keywords & Keyword Match Types [2024]
Using the right keyword match type for your campaigns and ad groups can truly make or break the success of your search engine...
Introduction to BI Services and Digital Marketing
Learn how Business Intelligence services revolutionize digital marketing strategies, optimizing campaigns, enhancing customer...
What Is Search Impression Share And Why Is It Important?
Don't overlook Search Impression Share! This important metric helps you evaluate your piece of the search pie.
The Complete Guide to Microsoft's Ad Extensions
If you’re not using Microsoft’s range of available ad extensions in 2024, you’re missing out! Ad extensions have several...
News: 5 Things You Need To Know About Google’s New Approach To Conversion-Driving Ad Copy
In this article, we talk about Google's first version of Gemini, their "most capable AI model," and how it relates to ad creation.
Google Ads Gone Wrong: 8 Mistakes Costing You Conversions
This article discusses possible pitfalls that can occur when creating Google Ads, and how to prevent them.
5 Essential Google Analytics Reports Every PPC Marketer Must Master
In this blog, we'll expand on the five essential Google Analytics reports every PPC marketer should know.
E-E-A-T: A Decisive Ranking Factor for SEO Success
Learn more about the significance of E-E-A-T. Take time to understand and implementing the principles and how it can make a...
Announcing Live Sports Streaming Ads
Introducing cutting-edge streaming TV ad packages for live sports events, offering real-time purchasing and delivery across...
YouTube Shorts: Top of Funnel Strategy
Learn how YouTube Shorts can be an effective top-of-funnel strategy for your business. Attract more viewers and drive brand...
5 Effective Digital Marketing Strategies for Senior Living Communities
Discover 5 powerful digital marketing strategies specifically designed to boost visibility and engagement for senior living...
Top 5 Pay-Per-Click Strategies for Tech Firms
Discover the top 5 PPC strategies that can revolutionize your digital advertising game.
Cultivating Traffic: Strategies for Boosting Your Website Visitors
In this blog post we'll expand on different ways business's can increase traffic to their website.
Three Easy and Reliable Ways to Check Your Website's Google Rankings
In this post, we'll explore three fast and accurate methods for checking your Google rankings, helping you stay on top of your SEO...
The Power of Keywords: A Beginner's Guide to SEO
Learn more about the significance of keywords in SEO and provide you with valuable insights on how to harness their power to boost...
The Role of Artificial Intelligence in Marketing
In this blog post, we'll explore the multifaceted role of AI in marketing, highlighting its significance, applications, and future...
Content Evolution: SGE Strategies and Pitfalls
Ready to conquer Google's Search Generative Experience (SGE)? Discover the latest strategies to elevate your content game and...
Google Chrome Updates You Can Make for Mobile Search
In this blog post, we'll delve into the various Google Chrome updates you can utilize.
YouTube Advertising and the Five Benefits it Can Provide Your College
If you're a university looking for more engagement with your prospective students, consider YouTube as it has become the 2nd most...
Why Choosing Two Trees Over an In-House Marketer Is a Game-Changer
Discover the advantages of hiring a marketing agency over an in-house individual for your business. Find out why a marketing...
What's Lemon8 and What Does it Mean for My Marketing Strategy?
Have you heard of the new social media app Lemon8? It's a recently launched lifestyle community app allowing photo and video...
Summer Reading List for Businesses and Marketers
Summer is NOT over, yet. Now is the perfect time to catch up on some reading and learning!
What's Microblogging and How to Use it For Your Business
Learn more about microblogging and how it's an effective way to build relationships with your customers, create brand awareness,...
Instagram Launches Threads, a New App for Text-Based Conversations
Threads is being seen as a potential rival to Twitter, as it offers a similar experience with a focus on text-based conversations.
Different Ways to Use AI in Your Marketing
In this article, we'll expand on Artificial Intelligence (AI) and how businesses and marketers can use AI to help their business...
Want More High Value Revenue Streams? Find the Right Agency
This blog will guide you through the process of finding the right agency partner to maximize your revenue potential.
Break Down the Story Brand Approach & Why It Works So Well
Learn more about the Story Brand approach and how it's an effective way for businesses to create story-driven campaigns that...
Making Google Ads Easy - Final URLs
Final URLs are an invaluable tool for Google Ads marketers. In this blog we'll expand on Final URLs and how to leverage them to...
Why a Slow and Steady Approach to SEO is Essential
In this blog, we expand on the importance of a slow and steady approach when building an online presence.
Making Google Ads Easy - What is Audience Targeting?
Learn more about audience targeting within Google Ads and how to create effective Google Ads campaigns by tailoring each message...
Is Saying "Content is King" Still True
In this article we'll expand on the phrase content is king. Does it still hold true in today’s digital landscape?
Making Google Ads Easy - How to Use Single Keyword Ad Groups (SKAG)
Learn more about how you can use Single Keyword Ad Groups to improve your marketing.
Ultimate Guide to Google Ads for Law Firms: Boost Client Acquisition
Discover the ultimate guide to Google Ads for law firms, with step-by-step instructions to optimize your campaigns and boost your...
How Often Should You Perform a Technical Website Crawl
In this blog we'll expand on the importance of crawling your website to improve your SEO.
7 Proven Strategies for Effective Google Ads Management
Get the most out of your Google Ads campaigns. Check out our guide to Google Ads Management, featuring 7 proven strategies that...
Create a Marketing Funnel to Attract and Convert Your Ideal Customer
With an understanding of how customers think, feel, and make decisions, you can craft content that speaks directly to them.
What Makes Up Your Optimization Score in Google Ads & Why It Matters?
Your Optimization Score is one of the most critical metrics in Google Ads. Learn more about what it is and why it matters.
Make an Impact On Your Brand with Live Streaming
Learn more about you can use live streaming to improve your brand visibility and create meaningful connections with customers.
Understanding Domain Privacy Protection: Why It’s So Important
Domain privacy protection is an invaluable asset in the online landscape. Learn about the steps you can take to safeguard personal...
Predictions and Trends for Marketing in 2023
2023 is fast approaching. In this blog we'll expand on where we think digital marketing is headed and how to stay ahead of the...
Why You May Not Be Seeing Good ROI with YouTube Ads
In this blog we'll expand on YouTube advertising, what a good return-on-investment is, and how to improve your YouTube ads.
How to Plan Your Digital Marketing for Your Senior Living Community
With an influx of a newly retired community it's important that senior living communities have a digital marketing plan in place.
10 Ways You Can Instill Trust in Your Brand
Trust is what helps customers feel comfortable spending their money with you, and it's also what can help build loyalty and repeat...
Prep for the Holiday Season with Facebook and Instagram Ads
In this blog we'll expand on ten different ways to prep your businesses advertising for the holiday season.
Why Streaming Advertising is the Future of Marketing
Streaming advertising is the future of media advertising. It's how businesses can connect with their audience that have left cable...
How To Know You’re Working with the Right Web Hosting Service
Finding the right host helps ensure that the business's website remains accessible and secure at all times.
How To Avoid Overwhelm When Planning Out Your Content
In this article, we expand on three ways to prevent overwhelm when tackling a content plan. This is for entrepreneurs and...
How to Design a Landing Page that Converts
Your website is your online storefront, introducing potential customers to your business 24/7. That is why conversion is so...
YouTube Advertising and the 5 Benefits it Can Provide Your Business
Discover the power of YouTube Advertising and how it can benefit your business. Learn more here!
Small Business Local SEO – The Good, The Bad, and How to Improve
Why is SEO essential for your small business? Find out the good, bad, and how to improve your local SEO strategies to improve your...
The Three Things Your Homepage Needs in Order to Successfully Hook Your Audience
Does your website pass "the grunt test?" Learn how to hook your audience with these three things every homepage should include to...
Why It’s Time To Outsource Your Facebook and Instagram Advertising
Why try to figure out social advertising on your own? It's time for you to get back to focusing on your business and outsource...
Marketing Hack – Three Ways to Research Your Ideal Audience and What You Should be Looking For
Publishing content to increase sales is only affective if you're speaking to the right audience. Learn what to look for to...
Breaking Down Backlinks and Why You Can’t Ignore Your Business’ PR
When you're running a small business finding PR to boost your backlinks may be the last thing on your to-do list, but it's crucial...
Why Your Google Ads Strategy May Actually Be Costing You More Than You Think
When it comes to your Google ads strategy, you may be paying more than you even realize. Let's dive into how you can maximize your...
3 Online Marketing Strategies All Local Small Businesses Should Use
From SEO to content marketing and email marketing, learn how to stand out in the digital world and reach your target audience...
Top-Level Domains and Should Your Company Make The Switch?
Wondered what the difference is between a .org and a .com? Find out what you should consider when choosing a top-level domain for...
Understanding Your Bounce Rate and Why a Strong Landing Page is Important
Bounce rate is the percentage of users who come to your website and then leave without taking action. Learn how a poorly designed...
Make the Most Out of Your YouTube Ad Spend
Are getting the most out of your YouTube Ad spend? Learn how to maximize your marketing budget and learn what matters when...
Passive VS Active Advertising – Which One is Right for You?
Passive and active advertising have different purposes and both have their own pros and cons. Learn about each type and how they...
How Competitor Research and Analysis Can Help Your Business
You may be wondering what competitor research and analysis are. In this article, we'll explain why they are so vital to your...
Boosting Engagement on TikTok May Be Easier Than You Think
Are you struggling to increase your engagement on TikTok? Or, are you considering the platform for your marketing needs? We have...
How Online Marketing is Changing in 2022
If this year has proven anything, it’s that 2022 is a year full of changes. As the world begins to open up businesses are now...
Looking for a Way to Get the Most Out of Your Google Ads?
Stop struggling with your paid ads! Whether you're focusing on Click-Through Rates or Conversions, Google Performance Max can help...
Why Your Website’s Speed May be Sabotaging Your Marketing Efforts
Website speed is essential in creating a positive customer experience and if you have a slow website, it could be holding you back.
How You Can Use Local SEO Tactics to Drive Traffic to Your Business
With nearly half of all Google searches looking for local information, it’s important to rank high so you're seen by your ideal...
Avoid These 3 Facebook and Instagram Ad Mistakes
Feeling like you're wasting money on Facebook or Instagram Ads? Avoid these common mistakes so you can maximize your social media...
Ad Tracking: The 3 Main Types & How to Do It Effectively
Through ad tracking, advertisers, marketers, marketing agencies, and businesses can accurately measure, test, and revise ads based...
Marketing Hack – How Examining Your Competitor’s Backlinks Can Boost Website Traffic
Understanding where your competitors show up online can help you create targeted content and attract more relevant users to your...
Why You Should Be Testing Your Google Ads
If you’re running Google Ads, but not running A/B tests, then you’re losing out on a great opportunity to maximize your results...
The Rise of Marketing Personalization – Can Privacy Co-Exist?
Explore the importance of personalized marketing, data privacy, and how companies can balance between gathering customer data and...
Do You Really Know Your Audience, or Are You Just Guessing?
Business owners - Who do you speak to when you're writing content? When you're sharing on social media? Or when you're advertising...
3 Digital Marketing Trends You’ll Need to Invest In
You don't need to be tech savvy or otherwise well-versed in computers to meet new customers and rebuild your audience. All you...
Quick SEO Fixes You Can Apply RIGHT NOW
Here’s a Quick SEO Guide listing what you can do to start the process of fixing your website for better, more optimized SEO.
Choosing Perfect Hashtags, and How to Use Them
With companies like Twitter and Instagram setting the standard for common trends every day, hashtags are the key to brand...
Hashtags: What Exactly ARE They?
As digital marketers, we’re pretty familiar with this subject. Let’s start with precisely what “hashtags” really are.
Special Announcement! Partnership with One Tree Planted
Our partnership with One Tree Planted means we're officially launching our Two Trees Planted Per Client campaign!
Marketing Hacks: Social Media Setup Made Easy
According to one of the leading minds in digital marketing and What’s Next culture: "If you really want to earn the love and...
Marketing Hacks: SEO-Friendly URLs
As the last humans in marketing, we want to do everything we can to make this subject as accessible as possible. What better way...
How to Streamline Your Business for Improved Visibility
From checking your content to updating your business insurance, these tips will help you build longevity and boost your online...
Top 3 Conversion Killers: Marketing Hacks to Improve Holiday Sales
Boost your holiday sales with these marketing hacks! Learn how to tackle the top 3 conversion killers that could be sabotaging...
Addressing Common Objectives: The Secret to Exceeding Sales Goals
With millions urging the masses to “spend, spend, SPEND,” you’ll want to do everything you can to give your brand a fighting...
The Trouble with Check Out Bumps
Upsells and Check Out Bumps are digital reminders that pop-up whenever you're shopping online. They can be incredibly useful......
5 Key Factors of Branding Psychology
Why do some brands thrive while others fail? As the last humans in marketing, we understand how troubling this question can be.
Create Meaningful Connections with Google Ads
There’s no debating the popularity of Google Ads. With so many small business owners struggling to get by, and the key lies in...
Optimize Your Landing Page for Immediate SEO Results
You might be able to manage your business on your own, but you've also earned the right to invest in yourself. In fact, it all...
Are You Using This PPC Tactic in Your Advertising Strategy?
When you fail to set up dayparting, you are leaving the door open for bots of all kinds to eat up your PPC costs. We can fix that.
5 Common PPC Mistakes
No matter how many years you've poured into your business, human error is something to be expected. Don’t be afraid to bet on...
What Can I Do to Optimize My PPC Budget?
No matter how long you’ve worked in PPC advertising, there is always one aspect that intimidates us more than others. The key is...
Optimizing Content for Better First Impressions
Digital Marketing is far more effective when we focus on building brand allegiance. Take a breath, cut out the clutter, and be...
Adapting to the World of NOW with Conversational Marketing
Conversational marketing is art of “keeping it real.” Every business owner wants to avoid sounding like a bot, and we're here to...
What Should You Do About Negative Reviews?
You want to make your customers happy. If nothing else, happy customers are more likely to come back, meaning you earn more money....
7 Steps to Avoid Privacy Breaches on Facebook
The only way to truly secure your privacy is not to capture or post content at all. The funny thing is, there is another way...
Data Privacy and Protection: It All Boils Down to Consent
Data privacy and personalization can coexist as long as brands earn the trust of consumers.
Optimizing Video Content for Immediate SEO Results
Featuring video content will help to keep your users engaged, but it all depends on how you use it. Video optimization is...
Display Ads: The Purpose of Retargeting Tactics
Retargeting, or remarketing, allows your display ads to show up in places where your audience expects to see them.
Display Ads: The Psychological Effects of Color in Advertising
Display ads use strategically placed visuals to lure your audience into fulfilling a specific action. Here, we go over common...
3 Simple Steps to Kickoff Your Annual SEO Audit
With a simplified SEO audit, you'll see immediate improvements in your SEO visibility. We're here to show you how to begin this...
Who Should You Hire?: Small Business Agency vs Corporate Mega-Agency vs Hiring Internally
Congratulations on being ready to consider outsourcing your marketing efforts. But you have some very important decisions to make!
3 Key Components to Smart Mobile Design
As mobile users quickly become the most dominant audience, the most important factor is simplicity. Keep it simple.
7 Common On-Page SEO Mistakes and How to Avoid Them
Improve your on-page SEO. We've compiled a list of common SEO factors and suggest some changes you can make right now to improve...
The Efficiency of Facebook Ads
It's important to consider just how effective Facebook ads can prove to be in the long run, especially during COVID in 2020.
A Nation Divided
As business owners, it's important to educate ourselves on the origins of "BLM vs ALM," and what those terms actually mean in 2020.
The Power of the A/B Test: Part 2
Quality A/B Tests can sometimes take several weeks before yielding the results you desire. 5 Factors to Effectively Transform Your...
The Power of the A/B Test: Part 1
Here are 7 crucial elements to effectively transform your ppc performance. A/B Testing is a tactic most commonly used to identify...
Long Tail Keywords: How Can They Positively Affect Your Business?
Learn how long tail keywords can positively affect your business in digital marketing. Discover the power of specificity and...
How Data Can Help Your Business Grow
Data is one of the most important resources you should use to grow your business. Without the good information that data provides,...
Simple Steps Entrepreneurs Can Take to Improve Their Online Visibility
Improve online visibility with these simple steps for entrepreneurs. Be active on social media, encourage positive reviews, get...
Adapting to the New Normal: How to Optimize Your Digital Recovery Plan
Find out how to make the best of the time that is given to you. Subscribe now for the latest news and developments in the digital...
How to Create an Effective Call to Action
Are visitors to your website taking action? Perhaps you are not inspiring them to do so. The problem may be your call-to-action....
So, You Finally Launched Your Campaign. Now What?
As stressful as it can be to launch a new marketing campaign, we consider it an honor to take up that burden for our clients.
Life After Lockdown: How Digital Marketing Can Be Used to Save Your Business
Learn how you should adapt your business today to save it from the COVID-19 lockdowns. Shelter In Place orders can work in your...
The Importance of a Strong Brand Image for Marketing
Branding is an important marketing tool that sets you apart from your competitors. Without it, you cannot build a positive image...
Why Smart Mobile Design Is Key to Your Marketing Success
There was a time in the digital age when a simple desktop site was all a business needed in order to gain an advantage over its...
Marketing 101: Where Do You Begin?
Marketing doesn't have to be so complicated. We break it down into 6 easy steps, so you can get back to running your business!
How Do I Increase Conversions?
You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads. Well we think...
Should Businesses Hire a Marketing Agency or a Full Time Employee?
Hire a full time in-house employee or a marketing agency? What is the best option for your business? We give you a full run down...
You’re Not Using Remarketing Ads? Here’s Why That’s a Mistake
Remarketing is an incredibly useful strategy that helps increase brand awareness, and targets and attracts your competitor's...
Everything You Need To Know About Google Search Ads
This is the only guide you'll ever need to set up your Google Search Ads correctly and know what to look for in their success!
Press Release: Two Trees PPC LLC Announces CEO
FOR IMMEDIATE RELEASE Two Trees PPC LLC Announces CEOEnglish Expat Accepts Nomination SACRAMENTO, Calif., May 22, 2019 – Two Trees...
What Types of Strategies Can I Use for Lead Generation? (Part 2: Organic Lead Gen)
Organic lead generation includes SEO, social media and blog content. Monitoring and optimization are just a couple aspects of...
What Types of Strategies Can I Use for Lead Generation?
The most obvious type of paid lead generation strategy is advertising. There are plenty of ways you can use advertising to get...
Become a Better Marketer by Listening to these Marketing Podcasts
Here's a sampling of marketing podcasts we like. Become a better marketer (and entrepreneur) by listening to these marketing...
How Google Ads Click Share is Going to Transform How We Buy Search
Click Share is where it's at! Google plans to have Click Share available in all search campaigns in the next coming weeks.
We are Google Ads Champions
Two Trees PPC is a Google Premier Partner, and we recently participated in Google Ads Champions Week where we got up to date on...
What are Google Beacons & Why are They Useful?
Understand what a Google Beacon is and how beacon technology is useful for your industry, whether you own a retail business or...
Why PPC Marketing Remains Effective
Studies show that users favor clicking Paid Ads, and mobile search results are dominated by paid ads. Use your PPC strategy...
Top 10 Digital Marketing Companies in Sacramento
Find out our tips for finding the best digital marketing agencies in the Sacramento region.
Major Aspects of Your Digital Marketing Strategy
Let Two Trees PPC in Sacramento help you refine your strategy and convert prospects into loyal customers.
Programmatic Advertising: What’s the Big Fuss?
Don't get caught off guard when you hear people talking about programmatic advertising. Let us tell you all about it and why you...
What is Digital Marketing?
You may have heard all about “digital marketing,” and how it’s so important for your business. But what exactly is it? It’s often...
Top 4 Misconceptions About PPC
We hear a lot of objections and opinions about pay per click marketing. Here are the top 4 misconceptions we've heard over the...