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Are you looking for an effective way to create more targeted and successful digital ads? Single Keyword Ad Groups...
In an increasingly competitive legal market, law firms must find innovative ways to reach potential clients. Online...
Technical SEO is an essential part of any website's optimization strategy. It involves a range of activities, such as...
Looking to optimize your Google Ads performance? Effective management is key to getting the most out of your campaigns....
Looking for ways to attract more customers and increase your sales? As a business, we're sure your answer is yes. Let's...
Optimizing your Google Ads campaigns is essential for success in the digital marketing realm. An optimization score is...
Live streaming is one of the most powerful and effective ways to reach your audience. It allows you to engage with your...
Domain privacy protection is an essential tool in today’s world. It provides businesses, organizations, and individuals...
The year 2023 is fast approaching, and marketing professionals are turning their attention to the future. As technology...
YouTube Ads can be a powerful tool for driving sales, but many businesses don’t always see the returns they desire....
In 2020, 16.9% of the population was retired. It’s estimated that by 2030 20.6% of the population will be retired. That...
Brand trust is essential for any business. After all, if customers don’t trust your brand, they will not want to do...
Pumpkin spice and everything nice. The holiday season is approaching, and it’s approaching quickly! And that means it’s...
Netflix, Hulu, and HBO Max – streaming services are taking over how everyday people watch TV and movies. Long gone are...
When starting a business, one of the first things we do is create a website. And the first step in your website...
Content creation is a piece of marketing that you cannot avoid. Businesses need to have a digital presence to attract...
A web page shares information, and its goal is to educate. However, a landing page is a page or pages on your website...
In addition to its growth, video content, in general, is gaining tons of popularity in all forms, with Facebook,...
Fun Statistic: 75% of marketers feel their SEO tactics are ‘extremely effective’ or ‘very effective’ at helping them...
When a customer lands on your homepage, they will decide, within seconds, whether or not they want to stay on your site...
Facebook and Instagram are one of the best ways to gain exposure and build brand awareness. However, while we know the...
Marketing is about making connections and turning your audience into leads and eventually sales.
There are many ways to build backlinks, but there is more to backlinks than just their definition. There are nuances...
With that said, Google can be intimidating. Many believe that Google Ads require significant financial backing....
While marketing can include traditional forms of advertising (mailers, print ads, billboards, etc.), we’ve entered a...
Before we start, let’s define the three pieces of a website:
Bounce rate is that pesky number in Google Analytics that tells us that our audience is going to our website and then...
Today, YouTube is the second largest search engine globally and has over 2 billion users.
Table of Contents Passive Marketing VS Active Marketing Different types of businesses and some examples of each Pros...
A competitor analysis is a vital part of any business’s marketing strategy. By understanding your competitors, you can...
With over 1 billion monthly active users, nearly 80 million of those in the US, and users watching around 24 hours of...
So, as we begin to attend more in-person events, it prompts the question, “how is online marketing changing, and how do...
Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad...
A slow website is a deciding factor for customers if they want to spend time on your site. According to Website Builder...
When we use these web crawlers to research location-specific businesses, like “Restaurant Near Me,” they work hard to...
So, it goes with out saying that social media advertising is a large part of the marketing budget for many companies....
Ad tracking is one of the most effective ways to measure your digital marketing campaign performance. As marketers, we...
Backlinks have an essential role in improving your search engine rankings, and they are one of the top search ranking...
You may be asking yourself though, “Why test Google Ads in the first place? Isn’t paying Google enough? Is paying for...
Spoiler: The answer is yes, but differently.
While you could have the greatest product, social media strategy, and digital marketing strategy… it doesn’t mean...
If the last two years have taught us anything about modern day marketing, it’s that society as we know it is ruled by...
With millions of options to choose from, we understand the importance of having a clean and compelling website. Nothing...
With companies like Twitter and Instagram setting the standard for common trends in digital marketing, we owe it to...
When it comes to hyping up your content on social media, the proper use of “hashtags” is a topic that continues to...
We’re excited to announce our partnership with One Tree Planted, which means we’re officially launching our Two Trees...
Are you content with where you are as a business? Most people don’t need social media to live, but business owners...
There’s no such thing a “quick fix” when it comes to digital marketing. No matter who you are or how long you’ve worked...
The whole concept of “preparing for the New Year” hits differently in the world of digital marketing. Not just because...
With 2021 coming to a close, business owners across the nation are more eager than ever to make those sales. With so...
You’ve done it. After weeks of beta testing, your website is live! Just in time for those last minute sales as we...
The primary purpose of digital marketing is to increase conversion rates. That much is no secret to anyone, of course....
Why do some brands thrive while others fail? Why are some businesses able to cut through the noise, earning thousands...
There’s no debating the popularity of Google services. Now recognized as the most popular search engine in the world...
No matter what line of work you happen to specialize in, we could all use a little help when it comes to managing our...
We’ve all heard the old phrase, “Don’t put all your eggs in one basket.” This concept is certainly nothing new, and yet...
No matter how many years you’ve invested into the building of your business, human error is something to be expected....
No matter how long you’ve worked in PPC advertising, there is always one aspect that intimidates us more than others....
It is a psychological fact that human beings are prone to making split-second decisions based on little more than...
Every business owner – every single one of us – has tempted the impossible fantasy that we might one day be able to...
You want to make your customers happy. If nothing else, happy customers are more likely to come back, meaning you earn...
When Cambridge Analytica violated the privacy of over 87 million Facebook users in 2018, many of those in digital...
As the world continues to evolve around us, tech-savvy citizens across the globe have come to a sobering and...
The whole point of having a website is to keep your readers engaged. Though not always necessary for the initial...
Now that you have a better understanding of how to redesign your ads using color psychology, you may be wondering:
It’s no surprise to anyone that humans, deep down, are inherently visual creatures. We go about our lives focused on...
After countless hardships and personal turmoil, you did it. We did it. We all managed to survive 2020! It may...
So you’ve managed to get your company off the ground, and you’re ready for marketing help because you can’t spend all...
There’s this famous story about an architect who designed this library. It was perfect. But every year, the whole thing...
If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about...
Don’t follow the crowd, let the crowd follow you.”
How Failing to “Keep Up With the Times” Can Lead to Self-Sabotage As tensions continue to flare across the nation, it...
5 Factors to Effectively Transform Your PPC Performance Long before the days of the Coronavirus, pay-per-click (PPC)...
7 Crucial Elements to Effectively Transform Your PPC Performance If there is anything you may have noticed about modern...
If he [Thomas Edison] had a needle to find in a haystack, he would not stop to reason where it was most likely to be,...
Data is one of the most important resources you should use to grow your business. Without the good information that...
The online business market can be a difficult jungle to navigate. It is not always easy to get noticed among the...
I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such...
Are visitors to your website taking action? Perhaps you are not inspiring them to do so. The problem may be your...
No one likes having to wait for results. Not for very long, anyway. Everyone from students, to business owners, to your...
Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.
Branding is an important marketing tool that sets you apart from your competitors. Without it, you cannot build a...
There was a time in the digital age when a simple desktop site was all a business needed in order to gain an advantage...
There is nothing more deceptive than an obvious fact.
You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads....
Business owners have two main choices when setting up their marketing team. Either they can use a marketing agency, or...
What is a Display Remarketing Campaign? According to Google:
Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards...
In our last blog, we talked about different strategies for lead generation including PPC, search engine marketing...
Today, we’re going to look at a range of different ideas that will help your business create more leads. While there...
So, you own a business. Sure, you’ve got years of experience under your belt, gotten yourself out of a few tight jams,...
Have you heard the news about Click Share? Google plans to have click share available in all search campaigns in the...
Recently, Two Trees PPC participated in Google Ads Champions Week.
2019 just started, and there’s been a lot of talk about new internet tech trends, the future of SEO and how technology...
New research shows that organic click-through rates, known as CTRs, on the search engine results page (SERPs) of Google...
Overwhelmed with terrible results from your marketing efforts? Perhaps you’re looking for a top local company to help...
There are so many aspects to digital marketing. But what major aspects of your digital marketing strategy should you...
You may have heard many people talk about the importance of programmatic advertising, but not many people know what the...
You may have heard all about “digital marketing,” and how it’s so important for your business. But what exactly is it?...
Have you had reservations about investing in online advertising? Maybe you heard a few horror stories from your peers...