How to Use Single Keyword Ad Groups (SKAG)

Are you looking for an effective way to create more targeted and successful digital ads? Single Keyword Ad Groups...

Ultimate Guide to Google Ads for Law Firms: Boost Client Acquisition

In an increasingly competitive legal market, law firms must find innovative ways to reach potential clients. Online...

How Often Should You Perform a Technical Website Crawl

Technical SEO is an essential part of any website's optimization strategy. It involves a range of activities, such as...

7 Proven Strategies for Effective Google Ads Management

Looking to optimize your Google Ads performance? Effective management is key to getting the most out of your campaigns....

Create a Marketing Funnel to Attract and Convert Your Ideal Customer

Looking for ways to attract more customers and increase your sales? As a business, we're sure your answer is yes. Let's...

What Makes Up Your Optimization Score in Google Ads & Why It Matters?

Optimizing your Google Ads campaigns is essential for success in the digital marketing realm. An optimization score is...

Make an Impact On Your Brand with Live Streaming

Live streaming is one of the most powerful and effective ways to reach your audience. It allows you to engage with your...

Understanding Domain Privacy Protection: Why It’s So Important

Domain privacy protection is an essential tool in today’s world. It provides businesses, organizations, and individuals...

Predictions and Trends for Marketing in 2023

The year 2023 is fast approaching, and marketing professionals are turning their attention to the future. As technology...

Why You May Not Be Seeing Good ROI with YouTube Ads

YouTube Ads can be a powerful tool for driving sales, but many businesses don’t always see the returns they desire....

How to Plan Your Digital Marketing for Your Senior Living Community

In 2020, 16.9% of the population was retired. It’s estimated that by 2030 20.6% of the population will be retired. That...

10 Ways You Can Instill Trust in Your Brand

Brand trust is essential for any business. After all, if customers don’t trust your brand, they will not want to do...

Prep for the Holiday Season with Facebook and Instagram Ads

Pumpkin spice and everything nice. The holiday season is approaching, and it’s approaching quickly! And that means it’s...

Why Streaming Advertising is the Future of Marketing

Netflix, Hulu, and HBO Max – streaming services are taking over how everyday people watch TV and movies. Long gone are...

How To Know You’re Working with the Right Web Hosting Service

When starting a business, one of the first things we do is create a website. And the first step in your website...

How To Avoid Overwhelm When Planning Out Your Content

Content creation is a piece of marketing that you cannot avoid. Businesses need to have a digital presence to attract...

How to Design a Landing Page that Converts

A web page shares information, and its goal is to educate. However, a landing page is a page or pages on your website...

YouTube Advertising and the Five Benefits it Can Provide Your Business

In addition to its growth, video content, in general, is gaining tons of popularity in all forms, with Facebook,...

Small Business Local SEO – The Good, The Bad, and How to Improve

Fun Statistic: 75% of marketers feel their SEO tactics are ‘extremely effective’ or ‘very effective’ at helping them...

The Three Things Your Homepage Needs in Order to Successfully Hook Your Audience

When a customer lands on your homepage, they will decide, within seconds, whether or not they want to stay on your site...

Why It’s Time To Outsource Your Facebook and Instagram Advertising

Facebook and Instagram are one of the best ways to gain exposure and build brand awareness. However, while we know the...

Breaking Down Backlinks and Why You Can’t Ignore Your Business’ PR

There are many ways to build backlinks, but there is more to backlinks than just their definition. There are nuances...

Why Your Google Ads Strategy May Actually Be Costing You More Than You Think

With that said, Google can be intimidating. Many believe that Google Ads require significant financial backing....

Three Online Marketing Strategies All Local Small Businesses Should Be Using

While marketing can include traditional forms of advertising (mailers, print ads, billboards, etc.), we’ve entered a...

Understanding Your Bounce Rate and Why a Strong Landing Page is Important

Bounce rate is that pesky number in Google Analytics that tells us that our audience is going to our website and then...

Make the Most Out of Your YouTube Ad Spend

Today, YouTube is the second largest search engine globally and has over 2 billion users. 

Passive VS Active Advertising – Which One is Right for You?

Table of Contents Passive Marketing VS Active Marketing Different types of businesses and some examples of each Pros...

How Competitor Research and Analysis Can Help Your Business

A competitor analysis is a vital part of any business’s marketing strategy. By understanding your competitors, you can...

Boosting Engagement on TikTok May Be Easier Than You Think

With over 1 billion monthly active users, nearly 80 million of those in the US, and users watching around 24 hours of...

How Online Marketing is Changing in 2022

So, as we begin to attend more in-person events, it prompts the question, “how is online marketing changing, and how do...

Looking for a Way to Get the Most Out of Your Google Ads?

Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad...

Why Your Website’s Speed May be Sabotaging Your Marketing Efforts

A slow website is a deciding factor for customers if they want to spend time on your site. According to Website Builder...

How You Can Use Local SEO Tactics to Drive Traffic to Your Business

When we use these web crawlers to research location-specific businesses, like “Restaurant Near Me,” they work hard to...

Avoid These 3 Facebook and Instagram Ad Mistakes

So, it goes with out saying that social media advertising is a large part of the marketing budget for many companies....

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad tracking is one of the most effective ways to measure your digital marketing campaign performance. As marketers, we...

Marketing Hack – How Examining Your Competitor’s Backlinks Can Boost Website Traffic

Backlinks have an essential role in improving your search engine rankings, and they are one of the top search ranking...

Why You Should Be Testing Your Google Ads

You may be asking yourself though, “Why test Google Ads in the first place? Isn’t paying Google enough? Is paying for...

Do You Really Know Your Audience, or Are You Just Guessing?

While you could have the greatest product, social media strategy, and digital marketing strategy… it doesn’t mean...

3 Digital Marketing Trends You’ll Need to Invest In

If the last two years have taught us anything about modern day marketing, it’s that society as we know it is ruled by...

Quick SEO Fixes You Can Apply RIGHT NOW

With millions of options to choose from, we understand the importance of having a clean and compelling website. Nothing...

Choosing Perfect Hashtags, and How to Use Them

With companies like Twitter and Instagram setting the standard for common trends in digital marketing, we owe it to...

Hashtags: What Exactly ARE They?

When it comes to hyping up your content on social media, the proper use of “hashtags” is a topic that continues to...

Special Announcement! Partnership with One Tree Planted

We’re excited to announce our partnership with One Tree Planted, which means we’re officially launching our Two Trees...

Marketing Hacks: Social Media Setup Made Easy

Are you content with where you are as a business? Most people don’t need social media to live, but business owners...

Marketing Hacks: SEO-Friendly URLs

There’s no such thing a “quick fix” when it comes to digital marketing. No matter who you are or how long you’ve worked...

Marketing Hacks for the New Year: How to Streamline Your Business for Improved Visibility

The whole concept of “preparing for the New Year” hits differently in the world of digital marketing. Not just because...

Top 3 Conversion Killers: Marketing Hacks to Improve Holiday Sales

With 2021 coming to a close, business owners across the nation are more eager than ever to make those sales. With so...

Addressing Common Objectives: The Secret to Exceeding Those Sales Goals

You’ve done it. After weeks of beta testing, your website is live! Just in time for those last minute sales as we...

The Trouble with Check Out Bumps

The primary purpose of digital marketing is to increase conversion rates. That much is no secret to anyone, of course....

5 Key Factors of Branding Psychology

Why do some brands thrive while others fail? Why are some businesses able to cut through the noise, earning thousands...

Create Meaningful Connections with Google Ads

There’s no debating the popularity of Google services. Now recognized as the most popular search engine in the world...

Optimize Your Landing Page for Immediate SEO Results

No matter what line of work you happen to specialize in, we could all use a little help when it comes to managing our...

Are You Using This PPC Tactic in Your Advertising Strategy?

We’ve all heard the old phrase, “Don’t put all your eggs in one basket.” This concept is certainly nothing new, and yet...
PPC

5 Common PPC Mistakes

No matter how many years you’ve invested into the building of your business, human error is something to be expected....

What Can I Do to Optimize My PPC Budget?

No matter how long you’ve worked in PPC advertising, there is always one aspect that intimidates us more than others....

Optimizing Content for Better First Impressions

It is a psychological fact that human beings are prone to making split-second decisions based on little more than...

Adapting to the World of NOW with Conversational Marketing

Every business owner – every single one of us – has tempted the impossible fantasy that we might one day be able to...

What Should You Do About Negative Reviews?

You want to make your customers happy. If nothing else, happy customers are more likely to come back, meaning you earn...

7 Steps to Avoid Privacy Breaches on Facebook

When Cambridge Analytica violated the privacy of over 87 million Facebook users in 2018, many of those in digital...

Data Privacy and Protection: It All Boils Down to Consent

As the world continues to evolve around us, tech-savvy citizens across the globe have come to a sobering and...

Optimizing Video Content for Immediate SEO Results

The whole point of having a website is to keep your readers engaged. Though not always necessary for the initial...

Display Ads: The Purpose of Retargeting Tactics

Now that you have a better understanding of how to redesign your ads using color psychology, you may be wondering:

Display Ads: The Psychological Effects of Color in Advertising

It’s no surprise to anyone that humans, deep down, are inherently visual creatures. We go about our lives focused on...

3 Simple Steps to Kickoff Your Annual SEO Audit

After countless hardships and personal turmoil, you did it. We did it. We all managed to survive 2020! It may...

Who Should You Hire?: Small Business Agency vs Corporate Mega-Agency vs Hiring Internally

So you’ve managed to get your company off the ground, and you’re ready for marketing help because you can’t spend all...

3 Key Components to Smart Mobile Design

There’s this famous story about an architect who designed this library. It was perfect. But every year, the whole thing...

7 Common On-Page SEO Mistakes and How to Avoid Them

If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about...

The Efficiency of Facebook Ads

Don’t follow the crowd, let the crowd follow you.”

A Nation Divided

How Failing to “Keep Up With the Times” Can Lead to Self-Sabotage As tensions continue to flare across the nation, it...

The Power of the A/B Test: Part 2

5 Factors to Effectively Transform Your PPC Performance Long before the days of the Coronavirus, pay-per-click (PPC)...

The Power of the A/B Test: Part 1

7 Crucial Elements to Effectively Transform Your PPC Performance If there is anything you may have noticed about modern...

Long Tail Keywords: How Can They Positively Affect Your Business?

If he [Thomas Edison] had a needle to find in a haystack, he would not stop to reason where it was most likely to be,...

How Data Can Help Your Business Grow

Data is one of the most important resources you should use to grow your business. Without the good information that...

Simple Steps Entrepreneurs Can Take to Improve Their Online Visibility

The online business market can be a difficult jungle to navigate. It is not always easy to get noticed among the...

Adapting to the New Normal: How to Optimize Your Digital Recovery Plan

I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such...

How to Create an Effective Call to Action

Are visitors to your website taking action? Perhaps you are not inspiring them to do so. The problem may be your...

So, You Finally Launched Your Campaign. Now What?

No one likes having to wait for results. Not for very long, anyway. Everyone from students, to business owners, to your...

Life After Lockdown: How Digital Marketing Can Be Used to Save Your Business

Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.

The Importance of a Strong Brand Image for Marketing

Branding is an important marketing tool that sets you apart from your competitors. Without it, you cannot build a...

Why Smart Mobile Design Is Key to Your Marketing Success

There was a time in the digital age when a simple desktop site was all a business needed in order to gain an advantage...

Marketing 101: Where Do You Begin?

There is nothing more deceptive than an obvious fact.

How Do I Increase Conversions?

You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads....

Should Businesses Hire a Marketing Agency or a Full Time Employee?

Business owners have two main choices when setting up their marketing team. Either they can use a marketing agency, or...

Everything You Need To Know About Google Search Ads

Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards...

What Types of Strategies Can I Use for Lead Generation? (Part 2: Organic Lead Gen)

In our last blog, we talked about different strategies for lead generation including PPC, search engine marketing...

What Types of Strategies Can I Use for Lead Generation? (Part 1: Paid Lead Gen)

Today, we’re going to look at a range of different ideas that will help your business create more leads. While there...

Become a Better Marketer by Listening to these Marketing Podcasts

So, you own a business. Sure, you’ve got years of experience under your belt, gotten yourself out of a few tight jams,...

How Google Ads Click Share is Going to Transform How We Buy Search

Have you heard the news about Click Share? Google plans to have click share available in all search campaigns in the...

We are Google Ads Champions

Recently, Two Trees PPC participated in Google Ads Champions Week.

What are Google Beacons & Why are They Useful?

2019 just started, and there’s been a lot of talk about new internet tech trends, the future of SEO and how technology...

Why PPC Marketing Remains Effective

New research shows that organic click-through rates, known as CTRs, on the search engine results page (SERPs) of Google...

Top 10 Digital Marketing Companies in Sacramento

Overwhelmed with terrible results from your marketing efforts? Perhaps you’re looking for a top local company to help...

Major Aspects of Your Digital Marketing Strategy

There are so many aspects to digital marketing. But what major aspects of your digital marketing strategy should you...

Programmatic Advertising: What’s the Big Fuss?

You may have heard many people talk about the importance of programmatic advertising, but not many people know what the...

What is Digital Marketing?

You may have heard all about “digital marketing,” and how it’s so important for your business. But what exactly is it?...

Top 4 Misconceptions About PPC

Have you had reservations about investing in online advertising? Maybe you heard a few horror stories from your peers...