Resource Center
- Nadia Mehra
- March 21, 2023
Are you looking for an effective way to create more targeted and successful digital ads? Single Keyword Ad Groups...
- Mike Wisby
- March 17, 2023
In an increasingly competitive legal market, law firms must find innovative ways to reach potential clients. Online...
- Nadia Mehra
- March 9, 2023
Technical SEO is an essential part of any website's optimization strategy. It involves a range of activities, such as...
- Mike Wisby
- February 20, 2023
Looking to optimize your Google Ads performance? Effective management is key to getting the most out of your campaigns....
- Nadia Mehra
- February 16, 2023
Looking for ways to attract more customers and increase your sales? As a business, we're sure your answer is yes. Let's...
- Nadia Mehra
- January 31, 2023
Optimizing your Google Ads campaigns is essential for success in the digital marketing realm. An optimization score is...
- Nadia Mehra
- January 17, 2023
Live streaming is one of the most powerful and effective ways to reach your audience. It allows you to engage with your...
- Nadia Mehra
- January 3, 2023
Domain privacy protection is an essential tool in today’s world. It provides businesses, organizations, and individuals...
- Nadia Mehra
- December 20, 2022
The year 2023 is fast approaching, and marketing professionals are turning their attention to the future. As technology...
- Nadia Mehra
- December 6, 2022
YouTube Ads can be a powerful tool for driving sales, but many businesses don’t always see the returns they desire....
- Nadia Mehra
- November 22, 2022
In 2020, 16.9% of the population was retired. It’s estimated that by 2030 20.6% of the population will be retired. That...
- Nadia Mehra
- November 8, 2022
Brand trust is essential for any business. After all, if customers don’t trust your brand, they will not want to do...
- Nadia Mehra
- October 25, 2022
Pumpkin spice and everything nice. The holiday season is approaching, and it’s approaching quickly! And that means it’s...
- Nadia Mehra
- October 11, 2022
Netflix, Hulu, and HBO Max – streaming services are taking over how everyday people watch TV and movies. Long gone are...
- Nadia Mehra
- September 22, 2022
When starting a business, one of the first things we do is create a website. And the first step in your website...
- Nadia Mehra
- September 7, 2022
Content creation is a piece of marketing that you cannot avoid. Businesses need to have a digital presence to attract...
- Celia Coughlin-Surridge
- August 10, 2022
A web page shares information, and its goal is to educate. However, a landing page is a page or pages on your website...
- Celia Coughlin-Surridge
- August 3, 2022
In addition to its growth, video content, in general, is gaining tons of popularity in all forms, with Facebook,...
- Celia Coughlin-Surridge
- July 28, 2022
Fun Statistic: 75% of marketers feel their SEO tactics are ‘extremely effective’ or ‘very effective’ at helping them...
- Celia Coughlin-Surridge
- July 14, 2022
When a customer lands on your homepage, they will decide, within seconds, whether or not they want to stay on your site...
- Celia Coughlin-Surridge
- July 7, 2022
Facebook and Instagram are one of the best ways to gain exposure and build brand awareness. However, while we know the...
- Celia Coughlin-Surridge
- June 29, 2022
Marketing is about making connections and turning your audience into leads and eventually sales.
- Celia Coughlin-Surridge
- June 21, 2022
There are many ways to build backlinks, but there is more to backlinks than just their definition. There are nuances...
- Celia Coughlin-Surridge
- June 16, 2022
With that said, Google can be intimidating. Many believe that Google Ads require significant financial backing....
- Celia Coughlin-Surridge
- June 9, 2022
While marketing can include traditional forms of advertising (mailers, print ads, billboards, etc.), we’ve entered a...
- Celia Coughlin-Surridge
- June 3, 2022
Before we start, let’s define the three pieces of a website:
- Celia Coughlin-Surridge
- May 26, 2022
Bounce rate is that pesky number in Google Analytics that tells us that our audience is going to our website and then...
- Celia Coughlin-Surridge
- May 18, 2022
Today, YouTube is the second largest search engine globally and has over 2 billion users.
- Celia Coughlin-Surridge
- May 12, 2022
Table of Contents Passive Marketing VS Active Marketing Different types of businesses and some examples of each Pros...
- Celia Coughlin-Surridge
- May 9, 2022
A competitor analysis is a vital part of any business’s marketing strategy. By understanding your competitors, you can...
- Celia Coughlin-Surridge
- May 5, 2022
With over 1 billion monthly active users, nearly 80 million of those in the US, and users watching around 24 hours of...
- Celia Coughlin-Surridge
- April 27, 2022
So, as we begin to attend more in-person events, it prompts the question, “how is online marketing changing, and how do...
- Celia Coughlin-Surridge
- April 20, 2022
Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad...
- Celia Coughlin-Surridge
- April 19, 2022
A slow website is a deciding factor for customers if they want to spend time on your site. According to Website Builder...
- Celia Coughlin-Surridge
- April 12, 2022
When we use these web crawlers to research location-specific businesses, like “Restaurant Near Me,” they work hard to...
- Celia Coughlin-Surridge
- April 6, 2022
So, it goes with out saying that social media advertising is a large part of the marketing budget for many companies....
- Celia Coughlin-Surridge
- March 30, 2022
Ad tracking is one of the most effective ways to measure your digital marketing campaign performance. As marketers, we...
- Celia Coughlin-Surridge
- March 23, 2022
Backlinks have an essential role in improving your search engine rankings, and they are one of the top search ranking...
- Celia Coughlin-Surridge
- March 17, 2022
You may be asking yourself though, “Why test Google Ads in the first place? Isn’t paying Google enough? Is paying for...
- Celia Coughlin-Surridge
- March 9, 2022
Spoiler: The answer is yes, but differently.
- Celia Coughlin-Surridge
- March 2, 2022
While you could have the greatest product, social media strategy, and digital marketing strategy… it doesn’t mean...
- Cecilia Qu'in
- February 25, 2022
If the last two years have taught us anything about modern day marketing, it’s that society as we know it is ruled by...
- Cecilia Qu'in
- February 12, 2022
With millions of options to choose from, we understand the importance of having a clean and compelling website. Nothing...
- Cecilia Qu'in
- February 10, 2022
With companies like Twitter and Instagram setting the standard for common trends in digital marketing, we owe it to...
- Cecilia Qu'in
- January 28, 2022
When it comes to hyping up your content on social media, the proper use of “hashtags” is a topic that continues to...
- Mirah Lucas
- January 24, 2022
We’re excited to announce our partnership with One Tree Planted, which means we’re officially launching our Two Trees...
- Cecilia Qu'in
- January 22, 2022
Are you content with where you are as a business? Most people don’t need social media to live, but business owners...
- Cecilia Qu'in
- January 15, 2022
There’s no such thing a “quick fix” when it comes to digital marketing. No matter who you are or how long you’ve worked...
- Cecilia Qu'in
- January 8, 2022
The whole concept of “preparing for the New Year” hits differently in the world of digital marketing. Not just because...
- Cecilia Qu'in
- December 4, 2021
With 2021 coming to a close, business owners across the nation are more eager than ever to make those sales. With so...
- Cecilia Qu'in
- November 23, 2021
You’ve done it. After weeks of beta testing, your website is live! Just in time for those last minute sales as we...
- Cecilia Qu'in
- November 4, 2021
The primary purpose of digital marketing is to increase conversion rates. That much is no secret to anyone, of course....
- Cecilia Qu'in
- October 16, 2021
Why do some brands thrive while others fail? Why are some businesses able to cut through the noise, earning thousands...
- Cecilia Qu'in
- September 13, 2021
There’s no debating the popularity of Google services. Now recognized as the most popular search engine in the world...
- Cecilia Qu'in
- August 20, 2021
No matter what line of work you happen to specialize in, we could all use a little help when it comes to managing our...
- Cecilia Qu'in
- August 6, 2021
We’ve all heard the old phrase, “Don’t put all your eggs in one basket.” This concept is certainly nothing new, and yet...
- Cecilia Qu'in
- July 23, 2021
No matter how many years you’ve invested into the building of your business, human error is something to be expected....
- Cecilia Qu'in
- July 9, 2021
No matter how long you’ve worked in PPC advertising, there is always one aspect that intimidates us more than others....
- Cecilia Qu'in
- July 2, 2021
It is a psychological fact that human beings are prone to making split-second decisions based on little more than...
- Cecilia Qu'in
- June 4, 2021
Every business owner – every single one of us – has tempted the impossible fantasy that we might one day be able to...
- Mike Wisby
- May 25, 2021
You want to make your customers happy. If nothing else, happy customers are more likely to come back, meaning you earn...
- Cecilia Qu'in
- May 13, 2021
When Cambridge Analytica violated the privacy of over 87 million Facebook users in 2018, many of those in digital...
- Cecilia Qu'in
- April 15, 2021
As the world continues to evolve around us, tech-savvy citizens across the globe have come to a sobering and...
- Cecilia Qu'in
- March 24, 2021
The whole point of having a website is to keep your readers engaged. Though not always necessary for the initial...
- Cecilia Qu'in
- March 7, 2021
Now that you have a better understanding of how to redesign your ads using color psychology, you may be wondering:
- Cecilia Qu'in
- February 18, 2021
It’s no surprise to anyone that humans, deep down, are inherently visual creatures. We go about our lives focused on...
- Cecilia Qu'in
- January 24, 2021
After countless hardships and personal turmoil, you did it. We did it. We all managed to survive 2020! It may...
- Cecilia Qu'in
- December 17, 2020
So you’ve managed to get your company off the ground, and you’re ready for marketing help because you can’t spend all...
- Cecilia Qu'in
- November 10, 2020
There’s this famous story about an architect who designed this library. It was perfect. But every year, the whole thing...
- Cecilia Qu'in
- October 9, 2020
If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about...
- Cecilia Qu'in
- September 22, 2020
Don’t follow the crowd, let the crowd follow you.”
- Cecilia Qu'in
- August 21, 2020
How Failing to “Keep Up With the Times” Can Lead to Self-Sabotage As tensions continue to flare across the nation, it...
- Cecilia Qu'in
- July 26, 2020
5 Factors to Effectively Transform Your PPC Performance Long before the days of the Coronavirus, pay-per-click (PPC)...
- Cecilia Qu'in
- July 14, 2020
7 Crucial Elements to Effectively Transform Your PPC Performance If there is anything you may have noticed about modern...
- Cecilia Qu'in
- June 10, 2020
If he [Thomas Edison] had a needle to find in a haystack, he would not stop to reason where it was most likely to be,...
- Cecilia Qu'in
- June 5, 2020
Data is one of the most important resources you should use to grow your business. Without the good information that...
- Cecilia Qu'in
- June 1, 2020
The online business market can be a difficult jungle to navigate. It is not always easy to get noticed among the...
- Cecilia Qu'in
- May 15, 2020
I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such...
- Cecilia Qu'in
- April 30, 2020
Are visitors to your website taking action? Perhaps you are not inspiring them to do so. The problem may be your...
- Cecilia Qu'in
- April 26, 2020
No one likes having to wait for results. Not for very long, anyway. Everyone from students, to business owners, to your...
- Cecilia Qu'in
- April 15, 2020
Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.
- Cecilia Qu'in
- April 6, 2020
Branding is an important marketing tool that sets you apart from your competitors. Without it, you cannot build a...
- Cecilia Qu'in
- April 4, 2020
There was a time in the digital age when a simple desktop site was all a business needed in order to gain an advantage...
- Cecilia Qu'in
- March 26, 2020
There is nothing more deceptive than an obvious fact.
- Mike Wisby
- October 23, 2019
You should only be running ads in they bring in new leads and sales, so why aren’t conversions just sales and leads....
- Mike Wisby
- August 8, 2019
Business owners have two main choices when setting up their marketing team. Either they can use a marketing agency, or...
- Mirah Lucas
- June 7, 2019
What is a Display Remarketing Campaign? According to Google:
- Mike Wisby
- May 22, 2019
Your epic guide to all things PPC! I will frequently add to and update this page as the industry features and standards...
- Mirah Lucas
- May 21, 2019
FOR IMMEDIATE RELEASE
- Mirah Lucas
- May 9, 2019
In our last blog, we talked about different strategies for lead generation including PPC, search engine marketing...
- Mirah Lucas
- April 29, 2019
Today, we’re going to look at a range of different ideas that will help your business create more leads. While there...
- Mirah Lucas
- March 25, 2019
So, you own a business. Sure, you’ve got years of experience under your belt, gotten yourself out of a few tight jams,...
- Mirah Lucas
- March 13, 2019
Have you heard the news about Click Share? Google plans to have click share available in all search campaigns in the...
- Mirah Lucas
- March 4, 2019
Recently, Two Trees PPC participated in Google Ads Champions Week.
- Mirah Lucas
- February 21, 2019
2019 just started, and there’s been a lot of talk about new internet tech trends, the future of SEO and how technology...
- Mike Wisby
- January 31, 2019
New research shows that organic click-through rates, known as CTRs, on the search engine results page (SERPs) of Google...
- Mike Wisby
- September 13, 2018
Overwhelmed with terrible results from your marketing efforts? Perhaps you’re looking for a top local company to help...
- Mirah Lucas
- August 10, 2018
There are so many aspects to digital marketing. But what major aspects of your digital marketing strategy should you...
- Mike Wisby
- May 14, 2018
You may have heard many people talk about the importance of programmatic advertising, but not many people know what the...
- Mike Wisby
- May 14, 2018
You may have heard all about “digital marketing,” and how it’s so important for your business. But what exactly is it?...
- Mike Wisby
- May 14, 2018
Have you had reservations about investing in online advertising? Maybe you heard a few horror stories from your peers...