Welcome to the Two Trees Resource Center

Feel free to browse our catalog of resources, or search directly for something below.

Questions to Ask a Digital Marketing Agency Before Hiring

5 Things You Should be Doing with Your CRM to Amplify Your Revenue Impact

Improving Lead Quality for Law Firms (A reality check)

Digital Marketing Company Sacramento: Local Expertise for 2026

12 Must‑Know Server‑Side Tracking Features for Legal Marketers in 2026

Why Paid Search is the Best Strategy for Law Firm Growth

Building Trust at Scale: Lessons from High-Converting Campaigns

What the Middle of Funnel Really Means for Your ROI

The Top 5 Holiday Marketing Mistakes and How to Avoid Them

The Secret to High-ROI Holiday Campaigns? (Hint: It’s July Prep)

Beyond Black Friday: Holiday Marketing Opportunities You’re Missing

Plan Your Holiday Campaigns Like a Pro (and Why You Should Start Now)

Top of Funnel Marketing: What It Is and Why It Matters

The Hidden Cost of Cheap Marketing: Why “Affordable” Isn’t Always Smart

How Much Should You Really Spend on Ads?

Top 5 Landing Page Mistakes That Are Costing You Leads

Effective Marketing Solutions for Modern Businesses

Two Trees Team Takeaways: SMX Next

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign

Google vs. Meta: How to Decide Which Ad Platform is Best for Your Business

There’s A New Search Ad Platform In Town - TikTok Search Ads

How To Create An Effective Top-Of-Funnel Marketing Strategy

Setting Up for Ad-celence: 7 Best Practices For A Successful Facebook Ads Campaign

The Ultimate Guide To PPC Audiences, When & Where To Use Them

How Roofing Companies Use Digital Strategies to Boost Business Year-Round

7 Ways Data Insights Can Improve Your Digital Marketing Results

The Best Free Online Qualifications For Digital Marketers

How To Find & Apply The Best Negative Keywords To Search Campaigns

The Art of Online Persuasion: 8 Copywriting Practices for Google Ads that Increase Conversions

How To Create A Google Ads or Microsoft Ads Account

Unlock TikTok's Diverse Audience: Engaging All Age Groups for Success

Why YouTube Is A Must-Have Part Of Your Media Mix In 2024

6 Reasons Why Your Paid Search Ads Might Not Be Working

6 Myths Busted About Microsoft Ads

The 2024 Guide To LinkedIn For Businesses That Are New To The Platform

Google Marketing Live 2024 - Two Trees Team Takeaways

Top 5 Reasons Using A Newspaper Company For Digital Marketing Is Dumb

Auto-Applying Search Recommendations: When To & When Not To

The Growing Importance of CRMs in a Cookie-Free Marketing Landscape

How To Forecast Search Demand & Seasonality Trends Over Time

Unmissable Advanced Google Ads Features That Anyone Can Implement

News: Google Begins To Test Short Videos On Mobile Search Results

Advanced Google Ad Techniques & Personalization To Boost Your CTR

Maximizing PPC Results: Why Sacramento Businesses Need Expert Help

The 2024 Guide To Attribution Models & Conversion Tracking

What Is Performance Max & How Does It Work? [2024]

How To Calculate the Ideal Budget for Your Google Ads & Microsoft Ads

The Complete Guide To Google's Ad Extensions [2024]

The Ultimate Guide To Keywords & Keyword Match Types [2024]

Introduction to BI Services and Digital Marketing

What Is Search Impression Share And Why Is It Important?

The Complete Guide to Microsoft's Ad Extensions [2025 update]

News: 5 Things You Need To Know About Google’s New Approach To Conversion-Driving Ad Copy

Google Ads Gone Wrong: 8 Mistakes Costing You Conversions

5 Essential Google Analytics Reports Every PPC Marketer Must Master

E-E-A-T: A Decisive Ranking Factor for SEO Success

Announcing Live Sports Streaming Ads

YouTube Shorts: Top of Funnel Strategy

5 Effective Digital Marketing Strategies for Senior Living Communities

Top 5 Pay-Per-Click Strategies for Tech Firms

Cultivating Traffic: Strategies for Boosting Your Website Visitors

Three Easy and Reliable Ways to Check Your Website's Google Rankings

The Power of Keywords: A Beginner's Guide to SEO

The Role of Artificial Intelligence in Marketing

Content Evolution: SGE Strategies and Pitfalls

Google Chrome Updates You Can Make for Mobile Search

YouTube Advertising and the Five Benefits it Can Provide Your College

Why Choosing Two Trees Over an In-House Marketer Is a Game-Changer

What's Lemon8 and What Does it Mean for My Marketing Strategy?

Summer Reading List for Businesses and Marketers

What's Microblogging and How to Use it For Your Business

Instagram Launches Threads, a New App for Text-Based Conversations

Different Ways to Use AI in Your Marketing

Want More High Value Revenue Streams? Find the Right Agency

Break Down the Story Brand Approach & Why It Works So Well

Making Google Ads Easy - Final URLs

Why a Slow and Steady Approach to SEO is Essential

Making Google Ads Easy - What is Audience Targeting?

Is Saying "Content is King" Still True

Making Google Ads Easy - How to Use Single Keyword Ad Groups (SKAG)

Ultimate Guide to Google Ads for Law Firms: Boost Client Acquisition

How Often Should You Perform a Technical Website Crawl

7 Proven Strategies for Effective Google Ads Management

Create a Marketing Funnel to Attract and Convert Your Ideal Customer

What Makes Up Your Optimization Score in Google Ads & Why It Matters?

Make an Impact On Your Brand with Live Streaming

Understanding Domain Privacy Protection: Why It’s So Important

Predictions and Trends for Marketing in 2023

Why You May Not Be Seeing Good ROI with YouTube Ads

How to Plan Your Digital Marketing for Your Senior Living Community

10 Ways You Can Instill Trust in Your Brand

Prep for the Holiday Season with Facebook and Instagram Ads

Why Streaming Advertising is the Future of Marketing

How To Know You’re Working with the Right Web Hosting Service

How To Avoid Overwhelm When Planning Out Your Content

How to Design a Landing Page that Converts

YouTube Advertising and the 5 Benefits it Can Provide Your Business

Small Business Local SEO – The Good, The Bad, and How to Improve

The Three Things Your Homepage Needs in Order to Successfully Hook Your Audience

Why It’s Time To Outsource Your Facebook and Instagram Advertising

Marketing Hack – Three Ways to Research Your Ideal Audience and What You Should be Looking For

Breaking Down Backlinks and Why You Can’t Ignore Your Business’ PR

Why Your Google Ads Strategy May Actually Be Costing You More Than You Think

3 Online Marketing Strategies All Local Small Businesses Should Use

Top-Level Domains and Should Your Company Make The Switch?

Understanding Your Bounce Rate and Why a Strong Landing Page is Important

Make the Most Out of Your YouTube Ad Spend

Passive VS Active Advertising – Which One is Right for You?

How Competitor Research and Analysis Can Help Your Business

Boosting Engagement on TikTok May Be Easier Than You Think

How Online Marketing is Changing in 2022

Looking for a Way to Get the Most Out of Your Google Ads?

Why Your Website’s Speed May be Sabotaging Your Marketing Efforts

How You Can Use Local SEO Tactics to Drive Traffic to Your Business

Avoid These 3 Facebook and Instagram Ad Mistakes

Ad Tracking: The 3 Main Types & How to Do It Effectively

Marketing Hack – How Examining Your Competitor’s Backlinks Can Boost Website Traffic

Why You Should Be Testing Your Google Ads

The Rise of Marketing Personalization – Can Privacy Co-Exist?

Do You Really Know Your Audience, or Are You Just Guessing?

3 Digital Marketing Trends You’ll Need to Invest In

Quick SEO Fixes You Can Apply RIGHT NOW

Choosing Perfect Hashtags, and How to Use Them

Hashtags: What Exactly ARE They?

Special Announcement! Partnership with One Tree Planted

Marketing Hacks: Social Media Setup Made Easy

Marketing Hacks: SEO-Friendly URLs

How to Streamline Your Business for Improved Visibility

Top 3 Conversion Killers: Marketing Hacks to Improve Holiday Sales

Addressing Common Objectives: The Secret to Exceeding Sales Goals

The Trouble with Check Out Bumps

5 Key Factors of Branding Psychology

Create Meaningful Connections with Google Ads

Optimize Your Landing Page for Immediate SEO Results

Are You Using This PPC Tactic in Your Advertising Strategy?

5 Common PPC Mistakes

What Can I Do to Optimize My PPC Budget?

Optimizing Content for Better First Impressions

Adapting to the World of NOW with Conversational Marketing

What Should You Do About Negative Reviews?

7 Steps to Avoid Privacy Breaches on Facebook

Data Privacy and Protection: It All Boils Down to Consent

Optimizing Video Content for Immediate SEO Results

Display Ads: The Purpose of Retargeting Tactics

Display Ads: The Psychological Effects of Color in Advertising

3 Simple Steps to Kickoff Your Annual SEO Audit

Who Should You Hire?: Small Business Agency vs Corporate Mega-Agency vs Hiring Internally

3 Key Components to Smart Mobile Design

7 Common On-Page SEO Mistakes and How to Avoid Them

The Efficiency of Facebook Ads

A Nation Divided

The Power of the A/B Test: Part 2

The Power of the A/B Test: Part 1

Long Tail Keywords: How Can They Positively Affect Your Business?

How Data Can Help Your Business Grow

Simple Steps Entrepreneurs Can Take to Improve Their Online Visibility

Adapting to the New Normal: How to Optimize Your Digital Recovery Plan

How to Create an Effective Call to Action

So, You Finally Launched Your Campaign. Now What?

Life After Lockdown: How Digital Marketing Can Be Used to Save Your Business

The Importance of a Strong Brand Image for Marketing

Why Smart Mobile Design Is Key to Your Marketing Success

Marketing 101: Where Do You Begin?

How Do I Increase Conversions?

Should Businesses Hire a Marketing Agency or a Full Time Employee?

You’re Not Using Remarketing Ads? Here’s Why That’s a Mistake

Everything You Need To Know About Google Search Ads

Press Release: Two Trees PPC LLC Announces CEO

What Types of Strategies Can I Use for Lead Generation? (Part 2: Organic Lead Gen)